<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=420820926231010&amp;ev=PageView&amp;noscript=1">

 

Midwest Snow and Ice Conference

Presented by SIMA and WI Salt Wise

 September 23, 2026 

MSIC25_Photo 1
MSIC25_Photo 2
MSIC25_Photo 3
MSIC25_Photo 4
MSIC25_Photo 5

...and that's a wrap on 2025!

Thanks to the 100+ snow & ice professionals who joined us for a full day of education, vendor time and networking. 
We look forward to (and are currently planning) the 2026 event - stay tuned for more.

Bring on winter!

SIMA's 2025 Midwest Snow and Ice Conference will feature presentations and discussions to help snow removal professionals, grounds managers and municipalities in Wisconsin and nearby states become more efficient and effective in winter services management. 


Official lunch sponsor:

Frost-Solutions_400x200

Event Schedule

Wednesday, September 17

7:30-8:15 am

Vendor visits / Registration

8:15-8:30 am

Welcome / Legislative Update

8:40-9:30 am
(choose 1)

Improve profitability with the right contract structure
Jim Turcan, CSP, Cornerstone Partners Horticultural Services

Changing weather conditions, increased competition and pricing pressures are putting the squeeze on commercial snow businesses. This session will help you evaluate your contract structure and language to ensure you’re protecting your business to remain in the game.

-OR-

Remote weather stations & forecasting
Mike Bott, Frost Solutions

Proactively preparing for storms and being more nimble in the event of changing conditions can be easier through the use of remote weather stations and forecasting.

9:45-11:15 am

Speed sessions

Attendees will have the option to sit in on three of these 20-minute sessions:

  • Sidewalk efficiencies  
  • Chloride science 
  • Getting started with liquids 
  • Documentation and post-event evaluations 
  • Safety best practices 
  • Cleaner brine 

11:15 am-Noon

Panel: Salt reduction success stories

Jim Turcan, CSP, Cornerstone Partners Horticultural Services; Rex Zemke, Wausau School District; Morgan Ferrari, All-Seasons Facility Maintenance

Beyond the environmental benefits, what business advantages can you gain by reducing salt use? You’ll hear from presenters who’ve reaped the benefits.

Noon-1 pm

Vendor visits / Lunch

Lunch sponsored by:

Frost_Hero-1

1-2:15 pm

Storm strategy: You make the call

Understanding how to approach each storm — in terms of dispatching, material use, and application timing — is crucial because every winter event is different. Attendees will work together to tackle the storms.

 

Event Location

Waukesha County Technical College

800 Main Street - Building "S"
Pewaukee, WI 53072

Coming from out of town?
There are multiple hotels in the area - c
heck out these preferred options: The Ingleside Hotel (2.9 miles away) / avid hotel Milwaukee West (2.6 miles away)


Waukesha County Technical College

Registration

Event Pricing + Sponsorship Opportunities

Contractors / Municipalities


  • Discount for groups of 5+

$115 per person

Register Now

Suppliers


  • Registration for non-sponsoring Supplier companies

$300 per person

Register Now

Education

Wednesday, September 18

Our 2024 lineup includes specific education for contractors and municipalities. 

Changing Climatology and Snow and Ice Management

Steve Vavrus, University of Wisconsin Center for Climatic Research and State of WI Climatologist

We’ll look at changes in weather patterns and climatology data to identify trends that could impact your snow and ice management service approach.

 

Legislative and Environmental Updates

Allison Madison, WI Salt Wise 

Hear updates on legislative and environmental issues impacting the state, including what’s next after the veto of Senate Bill 52, which would have provided salt applicator liability protections.

 

Tools & Tech to Reduce Salt Use

Josh Howver, ASM, Cornerstone Partners Horticultural Services

Explore some of the latest winter management tools and technology that can help reduce salt use and safe time and money.

 

Event Schedule

Wednesday, September 18th

 

7:45-8:30 am | Registration/Coffee

8:30-9:30 am | Changing Climatology and Snow and Ice Management
Steve Vavrus, University of Wisconsin Center for Climatic Research and State of WI Climatologist
We’ll look at changes in weather patterns and climatology data to identify trends that could impact your snow and ice management service approach.

9:30-10:15 am | Legislative and Environmental Updates
Allison Madison, WI Salt Wise
Hear updates on legislative and environmental issues impacting the state, including what’s next after the veto of Senate Bill 52, which would have provided salt applicator liability protections.

10:15-10:30 am | Coffee Break

10:30-11:45 am | Tools & Tech to Reduce Salt Use
Josh Howver, ASM, Cornerstone Partners Horticultural Services
Explore some of the latest winter management tools and technology that can help reduce salt use and safe time and money.

11:55-12:15 | Calibration Demos
Whether you’re calibrating your equipment old school or have newer spreaders that manage that task for you, it’s still imperative to understand application rates and calibration. Municipal and commercial spreaders will be on hand for calibration exercises.

12:15-1:10 pm | Snack & Chat Lunch
Network and learn from peers during roundtable discussions on a variety of snow and ice management topics. 

1:15-2:15 pm | Reduce Chlorides and Save Money? It’s a Win-Win
Aron Rodman, Extra Mile Snowplowing
Aron will share how his company has been able to reduce chlorides in its operations and the cost savings that have resulted—from using less material, reduced cleanup costs and more.

2:20-3:30 pm | Liquids: Walk Before You Run
Jeremy Johnson, ASM, The Bruce Company; Brad Frank, ASM, David J. Frank Co.; Joe Sell, CSP, ASM, Landmark Landscapes
Using liquids for snow and ice management is gaining in popularity. Panelists will share their experiences on building liquids into their operations. 


CONTRACTOR SESSION SCHEDULE

8-9 am: Registration / Vendor Visits
Complete your vendor passport for a chance to win prizes!

9-10:15 am: The Climate is Changing, So Should Your Business
Justin Gamester, CSP, Piscataqua Landscaping & Tree Service; Jon Crandall, CSP, JC Grounds Management; Brian McDonough, Cross Insurance; and Mark Shanaberger, trueWeather

At the 2022 Symposium, NH State Climatologist Dr. Mary Stampone discussed changes that are occurring and a panel shared how they might impact their snow operations. Her predictions came to fruition — did your business adjust? Join the discussion on changes to consider heading into the 2023 winter season. 

10:15-10:45 am: Coffee / Vendor Visits
Complete your vendor passport for a chance to win prizes!

10:45-11:45 am: Green Snow Pro Goes to Trial
North Point Outdoors, Boyle | Shaughnessy Law PCF, Makor Management, LLC  

For the first time since its inception, the Green Snow Pro was put to the legal test. Representatives from DES, North Point Outdoors, its attorney and the property manager  will discuss the case, the results and lessons learned from the process.

11:45 am-12:30 pm: Lunch / Vendor Visits
Complete your vendor passport for a chance to win prizes! Drawings will take place before the start of the demos.

12:45-2 pm: Demos / Tools & Tech to Reduce Salt Use

 

MUNICIPALITY SESSIONS

8-8:30 am: Registration / Vendor Visits
Complete your vendor passport for a chance to win prizes!

8:30-9:30 am: The Impact of Changing Climates on Municipal Operations
Speakers TBA

At the 2022 Symposium, NH State Climatologist Dr. Mary Stampone discussed changes that are occurring and a panel shared how they might impact their snow operations. Her predictions came to fruition — did your operations adjust? Join the discussion on changes to consider heading into the 2023 winter season. 

9:30-10:15 am: Calibration Exercise
Basic and advanced calibration refresher training 

10:15-10:30 am: Coffee / Vendor Visits

10:30-11:45 am: Storage Best Practices & Don't Use Sand!
Reducing salt use is only one way to minimize operations' environmental impact. Hear best practices in material use and salt storage.

11:45 am-12:30 pm: Lunch & Learn
Hear from NH DES representatives on the Green Snow Pro rules and regulations going into effect for municipalities.

12:45-2 pm: Demos / Tools & Tech to Reduce Salt Use

Thanks to lunch sponsor:

New-MTE-Logo_sized400px

 

CONTRACTOR REGISTRATION

Registration includes education, vendor visits, and buffet lunch.

Cost:
1-4 people: $179 per person
Groups of 5 or more: $159 per person 

*Event counts for Green Snow Pro refresher training and CSP credits.

VENDOR REGISTRATION


Displays will be located inside the garages (unless equipment needs to move or exceeds 7’ height limit).
Dedicated attendee visits are scheduled for 8-9 am (during registration), 10:15-10:45 am (coffee break) and 11:45 am-12:30 pm (lunch).

Cost:
10x10 tabletop: $450
10x30 space for equipment (or outdoors): $600

*Includes registration/lunch for 1 person. Additional lunch tickets may be purchased.

Move in: Tuesday 3-5 pm and Wednesday 7 am

NEW FOR 2023! GAMIFICATION.
We’re adding a passport program to encourage as many visits to your table as possible. More details available in the Vendor Agreement.  

 

HOTEL INFORMATION


We have a room block at the Tru by Hilton Concord
(406 Main Street)

$119/night + tax
Cutoff Date: August 22, 2023
To reserve: Call the hotel at 603-931-1878 or reserve online via the link below
 

 

NETWORKING


Join us on September 12 from 6-8 pm for a pre-event meet up at Feathered Friends Brewing (231 S Main Street)

Grab a drink
Order BBQ from the neighboring restaurant
Enjoy good company

We'll see you there!


 

Event Location

Waukesha County Technical College

800 Main Street
Building "S"
Pewaukee, WI
campus map

NEED A HOTEL ROOM? 
SIMA has secured a block at The Ingleside Hotel

Rate: $115+/night
Cut-off: August 18, 2024
Reservations: Click here to book
64c7b202a05ce9c6bd20c848_64c7b201c93cb

Registration

Event Pricing + Sponsor Information

Registration


  • Full class schedule
  • Demonstrations
  • Networking + Lunch

$105

Register Today

Sponsorship Opps


  • Limited sponsorships available!
  • Tabletop display
  • Logo recognition

SOLD OUT

Contact Kerri

INTERESTED IN EXHIBIT OR SPONSORSHIP OPPORTUNITIES?

Get notified!

Stay in the loop

Want to know when we have more information about the Midwest Snow & Ice Conference? Sign up for alerts: