SIMA Leadership Forum - Commercial snow management leaders event.

Sunday 8/16/26

4:30-6:30 pm

Welcome Reception | Sponsored by Caterpillar

Monday 8/17/26

9:45-10 am

Welcome

10 am-Noon

The Reset Mindset | Penny Zenker

Noon-1 pm

Lunch | Sponsored by BOSS Snowplow

1-2:30 pm

Activating AI in Your Business | John Lund

2:45-3:45 pm

Personalizing the Employee Experience in the AI Age | Penny Zenker

4:30-6:30 pm

Networking Reception at Green-Meldrim House | Sponsored by Ansay & Associates and Yeti Software

Tuesday 8/18/26

7:45-8:45 am

Breakfast

8:45-10:45 am

The Persuasion Playbook | Klyn Elsbery

11-12:30 pm

Design a Future That Works for You and Your Business | Byron McFarland

12:30-1:30pm

Lunch | Sponsored by WeatherWorks

1:30-2:45 pm

Blindside to Breakthrough: Leading from the Inside Out | Rachel Druckenmiller

Featured Speakers

Our 2023 speakers come steeped in knowledge and ready to share.

Elaine Pasqua, CSP

Breaking barriers! The power of a diverse and inclusive workplace.

Bob Lipinski

What I Learned from the Snow Business

Don Yaeger

What Makes the Great Ones Great

Richard Barkham, PhD

Commercial Real Estate Economics in Turbulent Times

David Rendall, CSP

Pink Goldfish: Defy Normal and Exploit Imperfection

Casey Brown

Discover Your True Pricing Power

Steve Wheatcroft

My Life in the Snow Business

Karl Mecklenburg

Key Lessons from the Linebacker

John Ruhlin

Unlocking the Vault: The Art of Building R.I.C.H. Relationships

Drew Petersen

Ups and Downs