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SIMA Leadership Forum
August 11-13, 2024

Grand Hyatt Hotel // Vail, Colorado

Schedule

Filter by day or see the full lineup.

Sunday, August 11

4:30 PM - 6:30 PM

Welcome Reception

Sponsored by: Caterpillar

Monday, August 12

7:00 AM - 11:00 AM

Free Time

Monday, August 12

10:30 AM - 11:30 AM

Check-in

Monday, August 12

11:30 AM - 12:30 PM

Lunch @ Grand Hyatt

Sponsored by: Weatherworks

Monday, August 12

1:00 PM - 2:30 PM

Discover Your True Pricing Power

Casey Brown

Do you price from fear or from confidence? Do you price to win business or do you price not to lose? Even with a perfect pricing strategy, margins still shrink in the face of out-of-control discounting and fear-based pricing. The biggest obstacle to pricing success isn’t competition, customers, insufficient business knowledge, lack of strategy, or lack of sophisticated cost and pricing analysis. It’s a set of self-limiting beliefs, habits, and behaviors that sabotage pricing success.  In this fast-paced, engaging presentation, Casey will demystify the real causes of underpricing to launch you onto a path to improve pricing and dramatically increase profits.

Monday, August 12

3:00 PM - 4:00 PM

My Life in the Snow Business

Steve Wheatcroft

Steve knows what it takes to start a landscaping and snow business from the ground up, grow it to a multi-million dollar company and ultimately reap the benefits of a career’s worth of blood, sweat, and tears. His powerful story will start in his youth when he built Urban Life Solutions (ULS) in Calgary, AB while a student at the University of Calgary. With multiple years of growth, ULS was acquired by private equity investors. Steve’s presentation will be full of life lessons on how to pursue your passion, both in business and your personal life.

Monday, August 12

4:30 PM - 6:30 PM

Cocktails & Casting Reception

Sponsored by: Pro-Tech

Monday, August 12

7:00 PM - 12:00 AM

Free Time/Dinner on Your Own

Tuesday, August 13

7:30 AM - 8:30 AM

Continental Breakfast @ Grand Hyatt

Tuesday, August 13

8:45 AM - 9:45 AM

Key Lessons from the Linebacker

Karl Mecklenburg

During his 12 years as a linebacker for the Denver Broncos, Karl learned six key lessons in the crucible of NFL competition—Teamwork, Courage, Dedication, Honesty, Forgiveness and Goal-setting. Universal and unchanging, these key lessons will inspire and motivate you and your team to accomplish your goals.

Tuesday, August 13

10:00 AM - 10:45 AM

Ups and Downs

Drew Petersen

It’s easy to look at athletes and assume their lives are perfect. For Drew Petersen, he felt this was anything but. Petersen was struggling with his mental health behind the curtain. Drew will share ‘Ups and Downs’, which is a beautiful story about finding the light, healing in the mountains and how vocalizing his struggles ultimately saved his life.

Tuesday, August 13

11:00 AM - 12:00 PM

Unlocking the Vault: The Art of Building R.I.C.H. Relationships

John Ruhlin

Leaders attract crowds yet lack connection. We are often trapped playing whack-a-mole with urgent tasks instead of investing into important people. This tunnel vision keeps our most promising, most strategic, and most life-changing relationships from coming to fruition. Break free from the bottleneck of “if I only had more time.” John will equip you with the tools, tactics, and mindset needed to forge connections that drive success and enrich your life.

Tuesday, August 13

12:00 PM - 1:00 PM

Lunch @ Grand Hyatt

Sponsored by: BOSS Snowplow

Tuesday, August 13

2:00 PM - 6:00 PM

Jeep/Camp Hale Excursion (or Free Time)

Participation commitment required at registration

Experience the magnificent Rocky Mountains during a customized, guided open-air Jeep or Side-By-Side tour. Enjoy the scenic terrain and expansive territory of the White River National Forest and Camp Hale to enhance your Vail experience.

GOld Sponsors:

Fisher_logo_emails
SYMP21_WESTERN
SYMP21_SnowEx

Event Sponsors:

SYMP21_ProTech
SYMP21_CAT
WeatherWorks
BOSS-logo
SYMP21_SPONSOR_Yeti-1
SIMA_Foundation-1