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The snow industry shows up, no matter the task.

Showing up with SIMA is the start to strengthening your business and our industry. Get started by leveraging our resources to safely meet your clients’ needs and elevate the professionalism of the industry.

Elevate your company
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WHO WE ARE

The Snow and Ice Management Association

Education

From quick tailgate talks to intensive certifications, SIMA has the educational tools you need for long-term success.

See our training & education

Community

SIMA connects you with industry peers with in-person and virtual networking events and professional resources.

See our event calendar

Advocacy

SIMA advocates for public policies and programs that protect and elevate the industry, and sometimes we directly lobby.

Learn more!

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Good vibes and positive energy only!
130+ Exhibitors | Networking | Education
Grand Rapids, MI | June 17-20, 2025

Let's get Groovy!

Snow and Ice Resource Center

Get the Resources
Your home for all things snow & ice

Keep up on the latest news, magazine articles, resources and more in the new Resource Center.

Subscribe

Snow Business Magazine

SIMA’s Snow Business magazine is the industry leader in delivering impactful resources, stories and solutions for the commercial snow management industry.

The magazine is produced 5x's per year in print and digital format, including feature covers of industry pros.

Read Online

Subscribe to Snow Business
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Tune in

Listen to the latest from industry peers
on our Snow Talk podcast

Solutions-SnowTalk

Sponsored by Western Snowplows & Fisher Engineering.

Most recent episode
Best Practices

Elevate safety and professionalism with free snow & ice management resources

Download Now
Get the Standard
Professional snow management matters

The snow and ice management industry provides an essential service for the safety of your property, your employees and your customers. So choosing the right provider is key. SIMA connects you to qualified snow management professionals and provides resources to help you become an educated buyer of snow and ice management services.

Training and credentials

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Build a Stronger Workforce
Get your credential

The ASM is the industry-leading designation for field and operations team members.

Multi-lingual

The four ASM courses are available in both English and Spanish.

At your own pace

Take as much time as you need to complete the modules.

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Show your Passion for the Industry
Mastery matters

Elevate your commitment to snow and ice excellence. Validate your knowledge in six key areas.

Eligibility

Check your eligibility between two career path options.

Study

Use the Mastering Commercial Snow and Ice Management Guide to prepare for the exam.

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Fundamentals of Anti-Icing and Liquids
Core-Science

Learn the core principles and science knowledge needed to successfully use anti-icing and liquids.

Operations
Plan and implement liquid applications on sidewalks and in parking lots.
Safety

Understand how to store, transport and apply liquids in your ice management operations.

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Sidewalks safety course
Train to win

Basic sidewalk safety training for your crew members. Delivered online, no hassle.

Broad overview

Personal safety, site-specifics, tools and techniques, chemicals/deicers, and yard safety included.

Self-guided resource

Learners move at their own pace and have access to material for longer times.

What our members say:

Join SIMA

"SIMA has been a vital for our winter operations. The wealth of information and resources SIMA provides is invaluable."

Western University Mike L.

"The available training programs have helped our team understand the importance of our services to clients. It doesn't matter if you are a one man band or a national company, SIMA has something for everyone."

Pro Edge Lawn Care Tony S.

"Contractor feedback through participation in SIMA events has been tremendous. Commentary on machine design is reflected in the many improvements that Caterpillar Design Engineers have brought to the industry."

Caterpillar, Inc. John J.