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The best show in snow

The Best Show in Snow hits the road with three locations in 2021


  Professional Credentials

ASM Logo

For operations managers and personnel: 
The ASM program represents four individualized certificate courses online, if all four are achieved an individual earns the Advanced Snow Manager training credential.


For owners and executives:
The standard for professionalism and excellence 

  Best Practices

Best practices

Get the Best Practice Checklist for free, then access numerous Best Practices sessions online at to align with the industry's best.

  Liquids Training

Liquids training

Preventing snow/ice bonding to a paved surface is more efficient than managing precipitation after it bonds. This is achieved through a trained workforce employing the use of liquids and solids in an effective anti-icing strategy.

  On-Demand Access


The Training Center provides over 20 training documents, on-demand webinars, and specialized courses. Get the training you need, when it is convenient for you.

  Relevant Content


Training and education doesn't just mean formal courses to us. We also deliver high-quality relevant contact for snow professionals via Snow Business magazine.



SIMA is involved with numerous in-person educational events annually. Check out the Snow & Ice Symposium, our signature event.


or see what's coming up on our Calendar of Events.