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Snow Talk with Mr. Freeze provides in-depth interviews with industry leaders and an insider look at what makes our industry work.
SIMA has regularly featured a Life & Leadership series at the annual Symposium. Snow Talk expands that concept with Assistant Editor Mike Freeze as he speaks to snow and ice professionals about life, business and leadership in the snow and ice management industry

Jeff Tovar

Leadership in Evolution with Jeff Tovar

As part of our leadership series, we’ll speak with Jeff Tovar, Owner of Tovar Snow Professionals out of East Dundee, Illinois. Tovar is an original SIMA board member as well as author of “Success Leaves Clues: Tips that worked for me.”. We’ll learn about Tovar’s transition from veterinarian student/football player to snow warrior/businessman. Plus, we talk about where the snow and ice industry is going and how the Tovar Way led to a chance meeting with Richard Branson.

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Next on Snow Talk with Mr. Freeze

As part of of our leadership series, we'll speak with Phill Sexton, Managing Director of WIT Companies. He is also Adjunct Professor at State University of New York at Cobleskill where he teaches Landscape Firm Management. We'll talk about the Sustainable Winter Management (SWiM) program and how business owners need sustainability to succeed in the snow and ice industry. 

Past Episodes


Carl Bolm



Deb Katz