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OUT OF THIS WORLD

June 21-24, 2022 | Milwaukee, WI 

Schedule-at-a-glance

Get the full schedule in the show app

Tuesday, June 21

8:00 AM - 5:00 PM

Exhibitor Move-In

Exhibitors over 400sq from 8-Noon; All exhibitors from Noon-5pm

Location: Exhibit Hall

Tuesday, June 21

9:00 AM - 5:00 PM

Pre-Conference Event

Additional Fees apply

Location: Winter Services/Western Products Facility

Tuesday, June 21

12:00 PM - 5:00 PM

Registration/Badge Pick-Up

Location: Exhibit Hall Foyer

Tuesday, June 21

6:00 PM - 7:30 PM

"Back to the Future" First Timers Reception

INVITE ONLY

Location: Hilton | Monarch Lounge

Tuesday, June 21

8:00 PM - 9:30 PM

SIMA After Hours

Sponsored by Ansay & Associates

Location: Voyageur | MKE Boat line docks

Wednesday, June 22

8:00 AM - 5:00 PM

Exhibitor Move-In

All exhibitors

Location: Exhibit Hall

Wednesday, June 22

7:00 AM - 5:00 PM

Registration/Badge Pick-up

Location: Exhibit Hall Foyer

Wednesday, June 22

7:30 AM - 8:30 AM

Breakfast w/ State of SIMA + Industry Awards

Sponsored by Caterpillar

Location: WI Center

Wednesday, June 22

8:30 AM - 9:45 AM

Opening Keynote

with Dan Thurmon

Location: WI Center

Wednesday, June 22

10:00 AM - 11:30 AM

Moonshot Lab | Sales

with Jack Jostes

Location: WI Center

Wednesday, June 22

10:00 AM - 11:30 AM

Moonshot Lab | Operations & Technology

with Marty Grunder

Location: WI Center

Wednesday, June 22

10:00 AM - 11:30 AM

Moonshot Lab | Sustainability

with Phill Sexton CSP, ASM

Location: WI Center

Wednesday, June 22

10:00 AM - 11:30 AM

Moonshot Lab | Workforce

with Joe Kiedinger

Location: WI Center

Wednesday, June 22

10:00 AM - 11:30 AM

Moonshot Lab | Business Growth

with Jason Cupp

Location: WI Center

Wednesday, June 22

10:00 AM - 11:30 AM

Ownership | Line in the Sand: Ethics in Business

with Jim Lindell

Location: WI Center

Wednesday, June 22

11:45 AM - 1:00 PM

SNACK & CHAT

Sponsored by WeatherWorks

Location: WI Center

Wednesday, June 22

1:15 PM - 4:00PM

Attract + Sell To Your Hell Yes Customers!

with Jack Jostes

Location: WI Center

Wednesday, June 22

1:15 PM - 4:00 PM

Leadership Reimagined

with Joe Kiedinger

Location: WI Center

Wednesday, June 22

1:15 PM - 4:00 PM

Creating Team Efficiency to Improve the Bottom Line

with Jason Cupp

Location: WI Center

Wednesday, June 22

1:15 PM - 4:00 PM

Build Your Operational Calendar with the 52-week Snow Timeline

with Phill Sexton CSP, ASM

Location: WI Center

Wednesday, June 22

1:15 PM - 4:00 PM

Leave the Front Door Open and Back Door Closed

with Marty Grunder

Location: WI Center

Wednesday, June 22

1:15 PM - 2:30 PM

Ownership | What is My Business Worth?

with Alison Hoffman

Location: WI Center

Wednesday, June 22

2:45 PM - 4:00 PM

Ownership | Transition Planning: Leave with No Regrets

with Ronald Edmonds

Location: WI Center

Wednesday, June 22

4:15 PM - 5:15 PM

Star Clusters Round Table Networking Sessions

Pick from Ownership, Operations Management, Sales & Business Development, and Executive

Location: WI Center

Wednesday, June 22

5:30 PM - 6:00 PM

Welcome Reception VIP Access

INVITE ONLY

Location: Deer District Beer Garden

Wednesday, June 22

6:00 PM - 8:00 PM

"Blast Off" Welcome Reception

Sponsored by Innovative Surface Solutions, Pro-Tech, Secure Winter Products, TrucBrush, WeatherWorks, Winter Equipment

Location: Deer District Beer Garden

Wednesday, June 22

8:00 PM - 9:30 PM

SIMA After Hours

Sponsored by Pro-Tech

Location: Deer Camp

Thursday, June 23

8:00 AM - 10:00 AM

Exhibitor Move-In

All exhibitors

Location: Exhibit Hall

Thursday, June 23

7:00 AM - 5:00 PM

Registration/Badge Pick-up

Location: Exhibit Hall Foyer

Thursday, June 23

7:30 AM - 8:30 AM

SNACK & CHAT

Sponsored by Fisher, SnowEx, and Western

Location: WI Center

Thursday, June 23

8:45 AM - 10:00 AM

How to Grow the Value of Your Snow Business

with Alison Hoffman

Location: WI Center

Thursday, June 23

8:45 AM - 10:00 AM

Weather Services: Why They’re Worth the Investment

with Mark Allen

Location: WI Center

Thursday, June 23

8:45 AM - 10:00 AM

Training Novices Into Seasoned Pros

with Kevin Shackleford

Location: WI Center

Thursday, June 23

8:45 AM - 10:00 AM

Strengthen Your Core: Lead from the Middle

with Nichole Ashton

Location: WI Center

Thursday, June 23

8:45 AM - 9:20 AM

Light Speed Lessons

with William Moore, CSP, ASM & Orlando Chavez, ASM

Location: WI Center

Thursday, June 23

9:25 AM - 10:00 AM

Light Speed Lessons

with Charles Glossop, CSP

Location: WI Center

Thursday, June 23

10:15 AM - 11:30 AM

Moving On: Lessons Learned from Selling my Company

with Rick Kier CSP

Location: WI Center

Thursday, June 23

10:15 AM - 11:30 AM

PANEL | Automation in Snow & Ice Management

with Joe Langton, Michael Mayberry, Ryan Hebel

Location: WI Center

Thursday, June 23

10:15 AM - 11:30 AM

How to Avoid a Financial Heart Attack

with Jim Lindell

Location: WI Center

Thursday, June 23

10:15 AM - 11:30 AM

Brrrright Ideas to Maximize Your Marketing

with Elizabeth Bonadonna CSP

Location: WI Center

Thursday, June 23

10:15 AM - 10:50 AM

Light Speed Lessons

with Scott Lesak

Location: WI Center

Thursday, June 23

10:55 AM - 11:30 AM

Light Speed Lessons

with Laura Ingram, CSP

Location: WI Center

Thursday, June 23

11:45 AM - 5:00 PM

Snow & Ice Trade Show

Location: Exhibit Hall

Thursday, June 23

12:15 PM - 12:45 PM

Maximizing Plow Options When Making Truck Purchasing Decisions

Tech Talk with Western

Location: Exhibit Hall | Tech Talk Stage

Thursday, June 23

1:00 PM - 1:30 PM

Melt Responsibly - Less is More!

Tech Talk with Occidental Chemical

Location: Exhibit Hall | Tech Talk Stage

Thursday, June 23

1:45 PM - 2:15 PM

Mobile Technology Adoption

Tech Talk with Include Software

Location: Exhibit Hall | Tech Talk Stage

Thursday, June 23

2:30 PM - 3:00 PM

Gas vs Electric Sprayers

Tech Talk with Deicing Depot

Location: Exhibit Hall | Tech Talk Stage

Thursday, June 23

3:15 PM - 3:45 PM

How to get to greener -- the new world of Hybrid, Electric and Autonomous Equipment

Tech Talk with SRM - Kodiak

Location: Exhibit Hall | Tech Talk Stage

Thursday, June 23

4:00 PM - 4:30 PM

Premium Liquid Advantages - Do More with Less

Tech Talk with Innovative Surface Solutions

Location: Exhibit Hall | Tech Talk Stage

Thursday, June 23

8:00 PM - 10:00 PM

BIG BANG 25th Anniversay Celebration

Enjoy 25 years of Snow & Ice with SIMA!

Location: MKE Brewing 9th Street

Friday, June 24

8:00 AM - 11:00 AM

Registration/Badge Pick-up

Location: Exhibit Hall

Friday, June 24

8:00 AM - 10:00 AM

Coffee & Conversation

Sponsored by New Holland Construction

Location: WI Center

Friday, June 24

8:30 AM - 9:45 AM

Snow Industry Impact Report

with Deb Katz, Martin Tirado

Location: WI Center

Friday, June 24

8:30 AM - 9:45 AM

Safety as a Way of Life, Not an Added Expense

with Matthew Gerich, CSP

Location: WI Center

Friday, June 24

8:30 AM - 9:45 AM

Scale First, Grow Second

with Scott Lesak, CSP

Location: WI Center

Friday, June 24

8:30 AM - 9:45 AM

Building a Profit Strategy around Liquids

with John Langton

Location: WI Center

Friday, June 24

8:30 AM - 9:45 AM

Opportunities in the Resignation Era

with Ted Lucia

Location: WI Center

Friday, June 24

9:45 AM - 12:45 PM

Snow & Ice Trade Show

Location: Exhibit Hall

Friday, June 24

10:00 AM - 10:30 AM

Liquids: Taking that leap of faith implementing liquids

Tech Talk with IBG Magic

Location: Exhibit Hall | Tech Talk Stage

Friday, June 24

11:00 AM - 11:30 AM

Win/Win with Spreader Calibration: Improved Margins and Reduced Environmental Impact

Tech Talk with SnowEx

Location: Exhibit Hall | Tech Talk Stage

Friday, June 24

12:00 PM - 12:30 PM

Upfitting your Hopper Spreader for Safe and Efficient Use

Tech Talk with Fisher Engineering

Location: Exhibit Hall | Tech Talk Stage

Friday, June 24

12:45 PM - 11:00 PM

Exhibitor Move-out

Location: Exhibit Hall

Friday, June 24

12:45 PM - 2:30 PM

Lunch + Closing Keynote

with Kathleen Quinn Votaw

Location: WI Center

Friday, June 24

4:30 PM - 10:00 PM

Closing Event: Summerfest

Additional fee applies

Location: Henry Maier Festival Park