OUT OF THIS WORLD
June 21-24, 2022 | Milwaukee, WI
Schedule-at-a-glance
Get the full schedule in the show app
Tuesday, June 21
8:00 AM - 5:00 PM
Exhibitor Move-In
Exhibitors over 400sq from 8-Noon; All exhibitors from Noon-5pm
Location: Exhibit Hall
Tuesday, June 21
9:00 AM - 5:00 PM
Pre-Conference Event
Additional Fees apply
Location: Winter Services/Western Products Facility
Tuesday, June 21
12:00 PM - 5:00 PM
Registration/Badge Pick-Up
Location: Exhibit Hall Foyer
Tuesday, June 21
6:00 PM - 7:30 PM
"Back to the Future" First Timers Reception
INVITE ONLY
Location: Hilton | Monarch Lounge
Tuesday, June 21
8:00 PM - 9:30 PM
SIMA After Hours
Sponsored by Ansay & Associates
Location: Voyageur | MKE Boat line docks
Wednesday, June 22
8:00 AM - 5:00 PM
Exhibitor Move-In
All exhibitors
Location: Exhibit Hall
Wednesday, June 22
7:00 AM - 5:00 PM
Registration/Badge Pick-up
Location: Exhibit Hall Foyer
Wednesday, June 22
7:30 AM - 8:30 AM
Breakfast w/ State of SIMA + Industry Awards
Sponsored by Caterpillar
Location: WI Center
Wednesday, June 22
8:30 AM - 9:45 AM
Opening Keynote
with Dan Thurmon
Location: WI Center
Wednesday, June 22
10:00 AM - 11:30 AM
Moonshot Lab | Sales
with Jack Jostes
Location: WI Center
Wednesday, June 22
10:00 AM - 11:30 AM
Moonshot Lab | Operations & Technology
with Marty Grunder
Location: WI Center
Wednesday, June 22
10:00 AM - 11:30 AM
Moonshot Lab | Sustainability
with Phill Sexton CSP, ASM
Location: WI Center
Wednesday, June 22
10:00 AM - 11:30 AM
Moonshot Lab | Workforce
with Joe Kiedinger
Location: WI Center
Wednesday, June 22
10:00 AM - 11:30 AM
Moonshot Lab | Business Growth
with Jason Cupp
Location: WI Center
Wednesday, June 22
10:00 AM - 11:30 AM
Ownership | Line in the Sand: Ethics in Business
with Jim Lindell
Location: WI Center
Wednesday, June 22
11:45 AM - 1:00 PM
SNACK & CHAT
Sponsored by WeatherWorks
Location: WI Center
Wednesday, June 22
1:15 PM - 4:00PM
Attract + Sell To Your Hell Yes Customers!
with Jack Jostes
Location: WI Center
Wednesday, June 22
1:15 PM - 4:00 PM
Leadership Reimagined
with Joe Kiedinger
Location: WI Center
Wednesday, June 22
1:15 PM - 4:00 PM
Creating Team Efficiency to Improve the Bottom Line
with Jason Cupp
Location: WI Center
Wednesday, June 22
1:15 PM - 4:00 PM
Build Your Operational Calendar with the 52-week Snow Timeline
with Phill Sexton CSP, ASM
Location: WI Center
Wednesday, June 22
1:15 PM - 4:00 PM
Leave the Front Door Open and Back Door Closed
with Marty Grunder
Location: WI Center
Wednesday, June 22
1:15 PM - 2:30 PM
Ownership | What is My Business Worth?
with Alison Hoffman
Location: WI Center
Wednesday, June 22
2:45 PM - 4:00 PM
Ownership | Transition Planning: Leave with No Regrets
with Ronald Edmonds
Location: WI Center
Wednesday, June 22
4:15 PM - 5:15 PM
Star Clusters Round Table Networking Sessions
Pick from Ownership, Operations Management, Sales & Business Development, and Executive
Location: WI Center
Wednesday, June 22
5:30 PM - 6:00 PM
Welcome Reception VIP Access
INVITE ONLY
Location: Deer District Beer Garden
Wednesday, June 22
6:00 PM - 8:00 PM
"Blast Off" Welcome Reception
Sponsored by Innovative Surface Solutions, Pro-Tech, Secure Winter Products, TrucBrush, WeatherWorks, Winter Equipment
Location: Deer District Beer Garden
Wednesday, June 22
8:00 PM - 9:30 PM
SIMA After Hours
Sponsored by Pro-Tech
Location: Deer Camp
Thursday, June 23
8:00 AM - 10:00 AM
Exhibitor Move-In
All exhibitors
Location: Exhibit Hall
Thursday, June 23
7:00 AM - 5:00 PM
Registration/Badge Pick-up
Location: Exhibit Hall Foyer
Thursday, June 23
7:30 AM - 8:30 AM
SNACK & CHAT
Sponsored by Fisher, SnowEx, and Western
Location: WI Center
Thursday, June 23
8:45 AM - 10:00 AM
How to Grow the Value of Your Snow Business
with Alison Hoffman
Location: WI Center
Thursday, June 23
8:45 AM - 10:00 AM
Weather Services: Why They’re Worth the Investment
with Mark Allen
Location: WI Center
Thursday, June 23
8:45 AM - 10:00 AM
Training Novices Into Seasoned Pros
with Kevin Shackleford
Location: WI Center
Thursday, June 23
8:45 AM - 10:00 AM
Strengthen Your Core: Lead from the Middle
with Nichole Ashton
Location: WI Center
Thursday, June 23
8:45 AM - 9:20 AM
Light Speed Lessons
with William Moore, CSP, ASM & Orlando Chavez, ASM
Location: WI Center
Thursday, June 23
9:25 AM - 10:00 AM
Light Speed Lessons
with Charles Glossop, CSP
Location: WI Center
Thursday, June 23
10:15 AM - 11:30 AM
Moving On: Lessons Learned from Selling my Company
with Rick Kier CSP
Location: WI Center
Thursday, June 23
10:15 AM - 11:30 AM
PANEL | Automation in Snow & Ice Management
with Joe Langton, Michael Mayberry, Ryan Hebel
Location: WI Center
Thursday, June 23
10:15 AM - 11:30 AM
How to Avoid a Financial Heart Attack
with Jim Lindell
Location: WI Center
Thursday, June 23
10:15 AM - 11:30 AM
Brrrright Ideas to Maximize Your Marketing
with Elizabeth Bonadonna CSP
Location: WI Center
Thursday, June 23
10:15 AM - 10:50 AM
Light Speed Lessons
with Scott Lesak
Location: WI Center
Thursday, June 23
10:55 AM - 11:30 AM
Light Speed Lessons
with Laura Ingram, CSP
Location: WI Center
Thursday, June 23
11:45 AM - 5:00 PM
Snow & Ice Trade Show
Location: Exhibit Hall
Thursday, June 23
12:15 PM - 12:45 PM
Maximizing Plow Options When Making Truck Purchasing Decisions
Tech Talk with Western
Location: Exhibit Hall | Tech Talk Stage
Thursday, June 23
1:00 PM - 1:30 PM
Melt Responsibly - Less is More!
Tech Talk with Occidental Chemical
Location: Exhibit Hall | Tech Talk Stage
Thursday, June 23
1:45 PM - 2:15 PM
Mobile Technology Adoption
Tech Talk with Include Software
Location: Exhibit Hall | Tech Talk Stage
Thursday, June 23
2:30 PM - 3:00 PM
Gas vs Electric Sprayers
Tech Talk with Deicing Depot
Location: Exhibit Hall | Tech Talk Stage
Thursday, June 23
3:15 PM - 3:45 PM
How to get to greener -- the new world of Hybrid, Electric and Autonomous Equipment
Tech Talk with SRM - Kodiak
Location: Exhibit Hall | Tech Talk Stage
Thursday, June 23
4:00 PM - 4:30 PM
Upfitting your Hopper Spreader for Safe and Efficient Use
Tech Talk with Innovative Surface Solutions
Location: Exhibit Hall | Tech Talk Stage
Thursday, June 23
8:00 PM - 10:00 PM
BIG BANG 25th Anniversay Celebration
Enjoy 25 years of Snow & Ice with SIMA!
Location: MKE Brewing 9th Street
Friday, June 24
8:00 AM - 11:00 AM
Registration/Badge Pick-up
Location: Exhibit Hall
Friday, June 24
8:00 AM - 10:00 AM
Coffee & Conversation
Sponsored by New Holland Construction
Location: WI Center
Friday, June 24
8:30 AM - 9:45 AM
Snow Industry Impact Report
with Deb Katz, Martin Tirado
Location: WI Center
Friday, June 24
8:30 AM - 9:45 AM
Safety as a Way of Life, Not an Added Expense
with Matthew Gerich, CSP
Location: WI Center
Friday, June 24
8:30 AM - 9:45 AM
Scale First, Grow Second
with Scott Lesak, CSP
Location: WI Center
Friday, June 24
8:30 AM - 9:45 AM
Building a Profit Strategy around Liquids
with John Langton
Location: WI Center
Friday, June 24
8:30 AM - 9:45 AM
Opportunities in the Resignation Era
with Ted Lucia
Location: WI Center
Friday, June 24
9:45 AM - 12:45 PM
Snow & Ice Trade Show
Location: Exhibit Hall
Friday, June 24
10:00 AM - 10:30 AM
Liquids: Taking that leap of faith implementing liquids
Tech Talk with IBG Magic
Location: Exhibit Hall | Tech Talk Stage
Friday, June 24
11:00 AM - 11:30 AM
Win/Win with Spreader Calibration: Improved Margins and Reduced Environmental Impact
Tech Talk with SnowEx
Location: Exhibit Hall | Tech Talk Stage
Friday, June 24
12:00 PM - 12:30 PM
Premium Liquid Advantages - Do More with Less
Tech Talk with Fisher Engineering
Location: Exhibit Hall | Tech Talk Stage
Friday, June 24
12:45 PM - 11:00 PM
Exhibitor Move-out
Location: Exhibit Hall
Friday, June 24
12:45 PM - 2:30 PM
Lunch + Closing Keynote
with Kathleen Quinn Votaw
Location: WI Center
Friday, June 24
4:30 PM - 10:00 PM
Closing Event: Summerfest
Additional fee applies
Location: Henry Maier Festival Park