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Hello Cleveland 22nd Annual Snow & Ice Symposium
Registration opens February 2019
SIMA is excited to work with you as an exhibitor for the 21st Annual Snow & Ice Symposium! This web page should provide most of the information you will need to order booth materials, set deadlines, and have a great show with us.

In order to have a positive move in/out, installation and show, please read through all of the following information very carefully, as there are several items that must be accomplished prior to your arrival in Cleveland.

Booth Basics

Exhibitor Needs Survey

To confirm your specific booth needs, please complete our Exhibitor Needs Survey asap. 

By completing this survey, we'll have an accurate account of your furnishing needs & description for SIMA's Interactive Floor Plan.


Paramount Convention Services (PCS) is proudly serving again as the exhibitor service provider. Exhibitor Kit now available!

Show Colors: Royal Blue and white
Each purchased booth is equipped with:
8’ high back wall drape, 3’ side dividers, (1) 6’ skirted table, (2) padded side chairs, (1) wastebasket, and a booth identification sign showing the company name.

Additional equipment, including carpeting, internet, A/V, and material handling can be ordered through the exhibitor service kit.

Certified Weight Tickets: All uncrated/unskidded machinery equipment MUST have a certified weight ticket prior to arriving at the Huntington Convention Center of Cleveland.

Oversized Truck/Trailer Parking:
If you will need to park a large trailer or semi-truck/trailer during the length of the show, see 'Parking Section' below.

If you have questions regarding move-in/move-out, installation & dismantling or questions about booth ordering, please email Leigh Everett or call 314-621-6677 (CST).

Lead Retrieval

Each active SIMA member will receive one (1) Lead Retrieval device to use throughout the duration of the show.  Be sure to confirm your interest by filling out our Exhibitor Needs Survey

Additional units can be purchased at anytime. Contact Heather Carew for more.


Vehicles able to park in the parking garage should do so. Parking options located around the Huntington Convention Center of Cleveland can be found here.  

Parking options for oversized trailers and box trucks
See map of available locations

SIMA's preferred location isNorth Coast Harbor Parking 
101 Erieside Avenue, Cleveland OH 44114
Pricing is $10-$15 per day (8 hours) or $20-$30 for 24hrs
The lot is staffed from 5:30am - 6:30pm

Booth Sales

Exhibitors are allowed to 'sell' during the show, provided that they follow the OH Tax laws - including registering for a tax ID. 

Review the Ohio Department of Taxation website here.

Security Personnel

SIMA will be providing security for the trade show hall during non-trade show hours, beginning at 5 pm on Monday, June 25th. 

Please note that there will not be a security guard in the loading dock area, so any materials should be accompanied by a member of your team to ensure security of your property.

Show Contacts & Order Forms




General Exhibitor Questions
Sponsorship Interest
New Product Pavilion/Awareness
Tech Talk Registration

Heather Carew, SIMA
414-375-1940 (CST)

Booth Billing
Registration Questions
Insurance Certificates

Aimee Krzywicki, SIMA
414-375-1940 (CST)

"Show Xtra" Advertising Interest

Ali Blasko, SIMA / Snow Business
216-780-3191 (EST)

Booth orders (furnishings)
Shipping, material & machinery handling

Leigh Everett, Paramount
314-621-6677 (CST)


216-928-1540 (EST)

Booth Cleaning

Huntington Convention Center
Steve Wells
216-928-1600 (EST)


Levy Restaurants

Sign Hanging/Rigging
Audio Visual

216-928-1530 (EST)

Exhibitor Schedule

To see move in/out times, show schedule and more, scroll down and select a day from the list.

Loading Ramp entrance is located at:
1139 West 3rd St. 
Cleveland, Ohio 44113

Exhibitor Schedule by Day

  • Tuesday, June 26th

  • Wednesday, June 27th

  • Thursday, June 28th

  • Friday, June 29th


March 2, 2018
Booth payments made in full

Any contracts received after this date will be required to submit payment in full before a booth is assigned

April 4, 2018
Certificate of Insurance DUE to the SIMA Office

All exhibitors must provide SIMA with a Certificate of Insurance, naming SIMA as additional insured on your general liability or umbrella policy with a minimum of $1 million of coverage - listing  the dates of the show (June 25-29, 2018) by April 4, 2018. Please have your insurance agent fax the certificate to SIMA at 414-375-1945, email to Aimee Kryzwicki, or mail to the SIMA Office at 10140 N. Pt. Washington Rd., Milwaukee, WI  53092.

Please ensure that the coverage lasts through June 29th, 2018!

Note, if you'd prefer to fill out an insurance waiver, find it here for download.

April 9, 2018
New Product Pavilion Submission 

If you have a new product and would like it to be displayed in our onsite New Product Pavilion, read all submission requirements and submit your product today.  Submissions received after this date will not be accepted.

April 27, 2018
Door Prize Information (to be placed in the Show Xtra) 

If you would like your door prize included in our official show magazine, submit company name, booth number and a short description (50 words or less) of the door prize to Cheryl Higley by this date. 

May 2, 2018
Tech Talk Interest 

This year we’re bringing a series of Tech Talks to the trade show floor that will be presented by a supplier with expertise on that topic. If you would like to participate, read all program information and apply today.

June 1, 2018
Advanced Orders: Sign Hanging, AV

Order with PSAV

June 5, 2018
Host Hotel Symposium Rate Deadline

Room block information will be available once Name Badges have been secured.  Click here to register today and reservation information will be included in your confirmation email.

See WARNING above about potential Room Poachers!

June 7, 2018
Advanced Orders: Booth Cleaning, Internet, Security

June 7, 2018
Advanced Orders: Electric

Order with Edlen

June 11, 2018
Advanced Orders: Carpet, Furniture, Material Handling

June 13, 2018
Advanced Orders: Catering/F&B

Order with Levy Restaurants

June 18, 2018
Advanced Receiving Warehouse

If you are shipping to the advanced receiving warehouse, packages must be received by this date.  If not, a surcharge will incur (see below).

June 20, 2018
Name Badge Pre-Registration Deadline

Exhibitors must register for name badges prior to the show (see exhibitor emails for log-in information). All representatives at your booth must have a SIMA issued name badge to be allowed access to the exhibit hall.

Each exhibiting company will receive ten (10) trade show only badges at a $0 IF requested prior to 6/20/18. These badges are 'trade show only' and allow access to the exhibit floor only. Full registrations & ticketed events to the Awards Banquet and Closing Reception can also be purchased, if desired. All representatives from your company, provided that they have a name badge, are welcome to attend the Welcome Reception on Tuesday evening!

For registrations of more than 10 people, let SIMA help with the registration process. Please download this form, fill it out, and submit back to

Installation Times ONLY
Direct shipments to the Huntington Convention Center of Cleveland

Shipments after the Advance Shipment Deadline (6/18/2018) will only be accepted during exhibitor installation times (see move in times); if your shipment arrives outside of those installation times, you will be subject to a 25% surcharge on your shipment and/or your shipment may be refused by the convention center

Onsite Name Badge Registration
Any name badges requested onsite will incur a fee

Consider registering prior to the 6/20/2018 for ease and to save!



VIP Trade Show Passes

VIP Pass

Tell your customers where you’ll be in June 2018! SIMA is offering complimentary VIP trade show passes for exhibitors to distribute to their customers. These electronic passes allow access to the trade show floor of the Symposium only at a discounted rate of $0 (regular $35 USD).

To send: copy the text in an email, add the special URL - - and send to your customers!

Deadline: 5pm on June 21st.  No onsite VIP passes will be accepted.

Text: Join us in Cleveland this June!  As a valued customer, we're happy to extend a complimentary VIP trade show pass to you for entrance into the 21st Annual Snow & Ice Symposium.  To register, simply fill out the form at and press submit.  We look forward to seeing you soon!

Sponsorship Opportunities


Get your company noticed on and off the Trade Show Floor with a 2018 Symposium Sponsorship.  Great options are still available including: Craft Beer/Keg sponsorship, Scratch-off Ticket sponsorship, and logo'd guitar! Don't delay, finalize your sponsorship opportunity today.

To see all available sponsorship opportunities, click here; contact Heather Carew with questions or interest.

Event Images


Tell your current and potential clients where you'll be this June!  Grab one of SIMA's symposium marketing images for web, social and print (see links to the right).  Be sure to hyperlink images to our show website:

Click here for available images.  If you need assistance, please contact Heather Carew

New Product Awareness Opportunities


Have a new product to display?

See below for a new opportunity in 2018.

Exhibitor Door Prize Policy & Publicity

Door Prize

Each SIMA exhibiting company is welcomed and encouraged to run door prize programs at their booth. SIMA will feature a list of exhibitors offering door prizes in the Symposium Xtra publication, provided to all show attendees. To be included on this list, please email your company name, booth number and a short description (50 words or less) of the door prize to Cheryl Higley by April 28, 2018.

Exhibiting company is fully-responsible for administering their own door prize program. SIMA is not responsible for administering any part of an exhibitor-run door prize program during or after the Symposium including, but not limited to, verbal announcements of winners, and delivery of prizes.

1-on-1 Customer Meetings


Through an online management tool, customers can set-up a special 25-minute meeting with you outside of normal trade show hours. Give these customers the time and commitment they need to help make the sale. Meetings can be held at your booth or the SIMA booth on the show floor.

View our 1:1 Meeting page here.

If you didn't express interest via the Exhibitor Needs Survey and are interested in being added to the list, email Heather Carew your name, email, and cell number by June 15th.

New in 2018

Consider participating in one or both of the new offerings for 2018: New Product Pavilion and Tech Talks.
Please read below for more information on each item.

    tech talks

Bringing Education to the Show Floor

Our trade show exhibitors don’t just make products that make your work easier and more efficient. They’re also subject matter experts on topics related to their products. This year we’re bringing a series of Tech Talks to the trade show that will be presented by a supplier with expertise on that topic. These will not be product specific but rather will educate attendees on the topic at hand and then encourage you to seek out those exhibitors who may have products that will fill that need. See program details, below.

Update: As of April 9th, Tech Talk slots are currently SOLD OUT.  If you'd like to get on the waiting list, in the event of a cancellation, please contact Cheryl Higley.

product pavilion

Showcasing Whats New

Year after year, attendees express that one of their favorite things about the Symposium is learning about all of the new products available. New in 2018, SIMA will house a New Products Pavilion on the trade show floor to help show off those new products! Review program details, below.  A product on display in this pavilion is FREE and only available to 2018 Symposium Exhibitors.