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Cleveland Will Rock!
See you June 26-29th, 2018

More networking.
More team-building. 
More in-depth workshops.
More peer-to-peer engagement.

Those were a few of the suggestions of what attendees expect from the Best Show in Snow. SIMA is delivering with a revamped educational lineup for the 21st Annual Snow and Ice Symposium. But don’t worry, a lot of our most popular Symposium events and education, such as Snack and Chats, also remain! 

Skills Competition- WIn $500!


Tuesday, June 26 |1:00 - 4:30 p.m.

Cleveland Browns’ FirstEnergy Stadium

Does your snow operations team have mad skills? Enter them in our new best practices skills competition

This event will inspire your team to work together to complete a set of challenges related to industry best practices. Each group will rotate through a series of stations on personal safety, equipment operations and troubleshooting, site engineering, and spreader calibration. The winning team will receive a prize and be recognized before Wednesday’s opening keynote session. Teams will also receive instructions on how to create similar competitions to take back to their companies.

Register a 4-person team or we will create teams of individuals who register without a full team.

Cost is $95 per team or $35 per individual participant. 

Keynote Speakers

The Loyalty Switch: How to make anyone loyal to you, your organization, or your cause
Wednesday, June 27 | 8:30 - 9:45 a.m.
Global Center - Junior Ballroom

James Kane (sponsored by CASE Construction)

James Kane

James Kane is creating an entirely new understanding of what it means to be loyal, how and why it exists, and what organizations and individuals need to do to achieve loyalty.

In this fascinating and highly entertaining presentation, James explains the science behind true loyalty and human relationships.

Building on more than 40 years of research, James will make the case that human beings have a fundamental need to be loyal and actively seek out the specific clues from others that tell them when they can and should be. When an organization, as well as an individual, is able to understand and demonstrate those loyalty-building behaviors, they can develop relationships that will last a lifetime and result in unwavering and unlimited support.

Lead! Don’t Just Manage the Process
Friday, June 29 | 1:15 - 2:15 p.m.
Global Center – Junior Ballroom

Steve McClatchy  (sponsored by Fisher, SnowEx, and Western Products)

Steve McClatchy

Management and leadership are very different and yield different results, but both are vital to the success of a team. If you are interested in creating a world-class team that is committed to improvement and embraces change, this is a “don’t miss” presentation.

Stay for the closing keynote and learn how to:

  • Identify the top traits of leaders vs. managers
  • Adopt new strategies for improving your business
  • Manage resistance and gain commitment to change



Wednesday, June 27 

You Pick Two (one morning, one afternoon)

Convention Center - C2 Level Meeting Rooms
Hilton - Hope Ballroom E

We’re expanding our traditional workshops from two to eight this year, and they’re now included in your registration fee! Attendees will be able to choose two 2-hour workshops of their choice. Topics range from organizational audits to risk management, sales and estimating, fleet management, personal organization, and human resources.

10:15 a.m. - 12:15 p.m

Phill Sexton, CSP, ASM - WIT Advisers, Industry Adviser to SIMA
Learn to develop an audit of your snow and ice management operations that promotes your business, manages risk, identifies operational efficiencies and improves environmental responsibility. Attendees will learn professional standards of policy and practice for auditing their snow and ice management operations that include the SIMA Best Practices Guidelines and the Sustainable Winter Management (SWiM)™ program policies. This program will be repeated in the afternoon session.

John E. Dolce - Wendel Associates
Attendees will learn how to benchmark their operations against effective principles and best practices of shop management. This workshop will guide you toward establishing cost-effective shop management strategies. Topics will include productivity and staffing, maintenance monitoring and recordkeeping, regulatory requirements, capital and operating budget management, what to measure, in-house vs. outsourcing, and accountability and responsibility.

Darryl Beckman - Beckman Law Group
Snow and ice is a risky business. Darryl will share his insights on how to manage that risk and liability and address key legal updates affecting our industry. Topics will include the importance of having a risk management strategy; how to identify key elements of contracts and agreements to mitigate exposure to risk; and essential contract terms (such as who is responsible for inspections and follow-up services) that should be in your written agreements. He will also share best practices for what actions to take in the event you are presented with a claim.

Donald Cooper - International management speaker and business coach
Back by popular demand, this workshop will focus on eight essential steps to attract, lead and engage a top-performing team. Whether your business is large or small, not having the right people in every position carries a huge bottom-line cost in lost business, inefficiency, missed opportunity and frustration. Attendees will learn how to attract and hire extraordinary talent; and how to train, inspire and empower them to WOW your customers, achieve world-class operating efficiency and grow your bottom line.

1:45 p.m. - 3:45 p.m.

Phill Sexton, CSP, ASM - WIT Advisers, Industry Adviser to SIMA
Learn to develop an audit of your snow and ice management operations that promotes your business, manages risk, identifies operational efficiencies and improves environmental responsibility. Attendees will learn professional standards of policy and practice for auditing their snow and ice management operations that include the SIMA Best Practices Guidelines and the Sustainable Winter Management (SWiM)™ program policies. This program will be repeated in the afternoon session.

Robert Smart, CSP, OCNT - SmartScapes/Smart Snow
Learn the nuances of what it takes to develop a competitive snow and ice management proposal while identifying key costs to consider and often overlooked components that can cost you money. This workshop will walk attendees through an overview of how to break down costs for equipment and materials; how to create a standard method for estimating that takes into account costs, weather, site complexity, level of service, cycle times, equipment and labor capacity; and how estimates for different contract types can be formulated to meet the requirements.

Joseph Milan - JA Milan and Associates
In this Risk and Insurance Management Society (RIMS) Fellow Workshop, attendees will learn to accelerate theory into practice by building practical risk competencies across the enterprise - from the front-line to the board level. In this introductory workshop, attendees will learn the steps to design, activate, monitor and improve enterprise risk management practices. Structure a practical ERM framework that creates and protects organizational value while improving efficiencies.

Randy Dean, MBA - The E-mail Sanity Expert
If you are like most people, you are drowning in information, inputs, and distractions without the proper skills to cope, survive, and thrive. It is easy to see why endless emails, phone calls, text messages, apps, media and social media, and clutter in the office (and at home) take all of our time and attention, killing our productivity and focus. This session will help you learn to better manage your time, projects, email, and related technology.

Breakout Sessions

Convention Center - C2 Level Meeting Rooms

Thursday, June 28
8:30 - 9:30 a.m.

Charles Glossop, CSP - Hantho Outdoor Services/Hantho Farms, LLC
Staying ahead of the curve in snow and ice management, Charles and his company have long focused on reducing salt use while maintaining level of service, educating clients to the benefits. This session will present case studies showing how it is possible to deliver a more sustainable operation while still meeting your customers’ needs. He will share real-world examples of methods for being an accountable, transparent, and more environmentally sound snow contractor, including practical tips for creating a liquids strategy.

Darryl Beckman - Beckman Law Group
A key way to grow in snow without locking up a great deal of capital in equipment and labor is to utilize subcontractors. But managing subs is not risk free, and any snow contractor who hires a sub needs to understand the legal issues that can arise. Darryl will walk attendees through the intricacies of hiring subs, including managing the work, insurance, and subcontractor agreements.

Donald Cooper - International management speaker and business coach
Effectively and profitably exiting from one’s business is typically the most significant financial event and one of the most important personal events in one’s life. But it’s often ignored, left till it’s too late, or executed badly. Donald will discuss the organizational, personal, family and financial aspects of succession planning and exit strategies; timing; the importance of building a talent pipeline and a sellable business; and much more.

Jim Monk, CSP and Jenna Monk, ASM - MPS Property Services
An industry veteran with many years of experience, Jim Monk realized that recruiting and retaining talent was becoming more and more difficult. Although the company culture was good, Jim knew it needed to be much better. He turned to his daughter Jenna to transform MPS’ culture. Together they will share the impact of an average company culture, their aspirations for transformation, how they’re implementing it, their efforts’ impact on current staff and new hires, and their plans for continuous improvement.

9:45 - 10:45 a.m.

Mark Bradley - LMN Software
As the No. 1 challenge in the snow industry, successfully recruiting and then retaining talent should always be at the forefront of your mind. Mark will share tools and strategies for creating legally compliant recruitment and retention programs. Once you hire the talent, it’s important to properly onboard, train, coach and mentor them so they see their work not as a job but as a career in a rewarding field.

Jim Hornung, Jr., CSP - Elbers Landscape Services, Inc.
Back by popular demand, Jim will share the process he has developed to more effectively evaluate snow technology for his residential and commercial snow company in Buffalo, NY. This session will help uncover many of the hidden costs and provide strategies for a successful implementation and execution of technology. Jim’s experience with accounting, service verification, GPS and salt usage will cover many of the primary problems contractors look to solve with technology.

Randy Dean, MBA - The E-mail Sanity Expert
You know which apps are fun, but what apps, services and functions will help you turn your smartphone into a productivity workhorse? In this session, Randy will share the apps and peripheral devices that help take your devices from “cool” to “critical” when it comes to productivity, time, project, people, and email management as well as “remote” productivity. Participants will be encouraged to share their favorite apps, allowing people to gain knowledge from all program attendees.

Diana Clonch - DW Clonch, LLC
This session will focus on real-life tools and tips to help manage salt and deicing material inventory more effectively, with a focus on the following:

  • Managing salt supply
  • Understanding output
  • Evolution of ice salt management, including the growing popularity of liquids
  • Sales opportunities, including engaging with municipalities, brine, and different prospects

Friday, June 29
8:30 - 9:30 a.m.

Grant Harrison - Gelderman Landscape Services
It may be June but if you haven’t started planning for the coming winter, you may already be behind. Grant will share how his company approaches planning for winter operations using a Ghant chart to keep the following tasks on track: Equipment purchasing and maintenance; health and safety training and standard operating procedures; recruiting, staffing and training; route management, site engineering and preparation; customer engagement and contract renewals; and budgeting and strategic planning for winter.

Mark Aquilino - Outdoor Pride Landscaping
Mark Aquilino found his company’s success accelerated when he began following the Kaizen principles of continuous improvement and implementing standard operating procedures for snow. He will share how to implement both, the benefits of doing so, and examples and insights on how to use the data to improve processes in your company.

Judy Crandell, Caterpillar Inc.
Snow and ice management is a risky business, and implementing a culture that encourages and embraces putting safety first is essential. In her role at Caterpillar, she focuses on making sure people know what really is at stake when it comes to safety. She will take a different approach to safety and share the importance of focusing on people’s behaviors and the motivations behind those behaviors to understand and improve your safety culture.

Phill Sexton, CSP, ASM - WIT Advisers, Industry Adviser to SIMA
When you receive a request for proposal (RFP) from a new client prospect, what happens next?

  • Learn the standards of policy and practice for estimating that enable sustainable agreements, long-term commitments and trust-based relationships with clients.
  • Learn how the difference between Scope of Work and Level of Service can increase your revenue, profits and trust with your clients
  • Understand the questions that build rapport and trust with new clients
  • Develop techniques to differentiate you and your company in the qualification process



Focused Discussions

Wednesday, June 27 | 4:15 - 5:30 p.m.

Convention Center - C2 Level Meeting Rooms

Each room will have roundtables and a master facilitator who will welcome participants and help them transition through the major discussion points. Each table will be asked to volunteer a person to serve as a moderator at the table to keep dialogue on topic and ensure all participants have a chance to engage. This is a great opportunity to share your knowledge while also learning from others!

Topics Include:

  • Leadership Development of Key Staff
  • Risk Management/ Contracts/Insurance
  • Financial Planning/Purchasing
  • Technology and Emerging Trends
  • Succession Planning: What’s Next for Your Company?
Billing, Administration, & Service Verification
  • Implementing Technology
  • Documentation Policies/Procedures
  • Large/Complex Site Engineering
  • Invoicing and Collections
  • Customer Service and Dispute Resolution
Operations Management & Techniques
  • Standard Operating Procedures
  • Safety Training Programs
  • Large/Complex Site Engineering
  • Crew Leadership
  • SIMA Operational Best Practices
Sales and Negotiations
  • Prospecting/Targeting
  • Estimating/Resource Allocation
  • Portfolio Management
  • Clarifying Level of Service
  • RFP Best Practices

Snack & Chats

The most popular networking opportunity at the show is back! Topics include Contracts, Service Verification, Managing a Snow Portfolio, Insurance Management, Dealing with a Slip & Fall, Snow Safety Policies & Training, Salt Purchasing, Sustainability, and many more.

Wednesday, June 27 | 12:15 - 1:30 p.m.

Global Center - Junior Ballroom 

Snack and Chat Lunch (sponsored by LMN Software)


Choose from more than 30 snow and ice management topics and lunch and learn with your peers. These informal roundtable discussions are a great opportunity to share knowledge and perhaps take away a nugget or two of advice from others.

Available only to attendees with Full Registration or Wednesday Day Pass.

Thursday, June 28 | 7:30 - 8:30 a.m.

Global Center - Junior Ballroom 

Snack and Chat Breakfast (sponsored by WeatherWorks LLC)


Choose from more than 30 snow and ice management topics and kick the day off with breakfast and networking with your peers. These informal roundtable discussions are a great opportunity to share knowledge and perhaps take away a nugget or two of advice from others. 

Available only to attendees with Full Registration or Thursday Day Pass.


Sponsored by Pro-Tech

Life and Leadership in the Snow Industry

Thursday, June 28 & Friday, June 29 during breakout session time-slots

Convention Center - C2 Level Meeting Rooms

SIMA’s mission sounds simple: To empower snow and ice management companies for success. But the true measure for success extends beyond the bottom line, to those intangibles you can’t put a dollar sign on: family, legacy, work-life balance, etc. This year we are launching Pro Talks, a new format we hope will be a refreshing look at life and leadership in the snow industry. Patterned after the popular TED talks, six speakers will share insights and captivating stories that will resonate with attendees at every stage of their career, but especially those CEOs, business owners and upper-level managers who are looking for self-improvement and perspectives from others.

Featured speakers:

  • Cari Zorno
  • Laura Ingram, CSP
  • Jason Case, CSP, ASM
  • Mike Mason, CSP
  • Larry Dail
  • Rick Huffman, CSP



Bringing Education to the Trade Show Floor

Thursday, June 28 & Friday, June 29
Exhibit Hall B 

Our trade show exhibitors don’t just make products that make your work easier and more efficient. They’re also subject matter experts on topics related to their products. This year we’re bringing a series of Tech Talks to the trade show that will be presented by a supplier with expertise on that topic. These will not be product specific but rather will educate attendees on the topic at hand and then encourage you to seek out those exhibitors who may have products that will fill that need.

The current lineup:

  • Sidewalk Management Optimization
  • Route Management Technology
  • Weather Forecasting and Documentation
  • Plow Technology that Optimizes Production and Salt Use
  • Spreader Technology that Optimizes Production and Salt Use
  • Salt Use Optimization: Implementing Brine & Liquids
  • Chloride Alternatives: Solutions to Reduce Reliance on Salt
  • Equipment Maintenance and Repairs
  • Small Company Solutions
  • Site Engineering Solutions
  • Safety & PPE
*Lineup subject to change

2018 Symposium Sponsors

Thank you to all of our 2018 Symposium Sponsors!


Explore exhibitor and sponsorship opportunities for Symposium 2018