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SIMA Symposium-The Best Show in Snow


We're going virtual!

Each day will feature live educational sessions, an interactive trade show, Tech Talks, snack and chats on key snow topics, and role-specific and industry wide networking.

In addition, we are creating 6 on-demand tracks as a value-added download to extend the experience post-show.

Keynote Speaker

Dr. Robyne Hanley-Dafoe

Friday, August 28

Everyday Resiliency through Optimal Stress, Personal Alignment and Purpose

Sponsored Fisher, SnowEx, and Western Products

Wow 2020 has put us through the wringer! Our new closing keynote will help attendees become more resilient and better able to manage stress.

Closing KeynoteDr. Robyne Hanley-Dafoe is an award-winning psychology and education instructor who specializes in resiliency, navigating stress and change, and personal wellness in the workplace. She’ll provide practical strategies, grounded in global research and case studies, that help foster resiliency within ourselves and others. This keynote introduces the concept of resiliency from a broad worldview that incorporates five key areas:

  1. Sense of Belonging
  2. Perspective
  3. Acceptance
  4. Optimism / Hope
  5. Humor / Fun

Sharing from her experiences traveling around the globe, Robyne will share how we can use those five ideals in our own lives to foster resiliency within others and ourselves. Her keynote highlights practical strategies and ideas grounded in optimal stress, value alignment, practical focus and the importance of continued goal setting. She’ll share candid encounters with resiliency that are research informed and readily available to all of us.

Peer-driven, role-focused insights and connections

The HUB is back for a new year of networking that puts you and your snow and ice peers in the driver’s seat to steer learning and conversation.

CEO >> Operations Management >> Sales & Estimating >> HR / Office Management >> Field Operations

Don’t mistake this event for a snack and chat — these discussions are focused less on a specific topic and more on bringing together peers focused on certain roles in snow and ice so that they can learn from each other and expand their snow and ice network in a fun, engaging and non-competitive environment.


  • Provide topic(s) you want to discuss when you register for the show.
  • At the show, meet in the room that most aligns with your role in snow and ice.
  • Participate in two rounds of discussion — based on your input and industry best practices. You’ll switch tables to be able to interact with a greater diversity of participants.
  • We’ll wrap up the event with a networking reception where all HUB attendees can leave business at the table and get to know each other on a more personal level.

Snack & Chats

Sponsored by WeatherWorks, LLC and LMN

The most popular networking opportunity at the show is back! Bring a snack and come prepared with questions and advice for your fellow snow professionals. Whether you are an owner, CEO, operations manager, crew leader or office personnel, you’ll find a table and a topic that applies to your area of expertise. All in our new peer engagement platform that will ensure quality small-group video discussions.

Interested in serving as a snack & chat facilitator?
Visit to sign up.