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We're working on the 24th annual experience!
Are you up for the challenge? See us Summer 2021
SIMA Symposium-The Best Show in Snow


Unlike years’ past, the Symposium won’t be a free-for-all, where you can pick and choose when you visit the trade show, which sessions you’ll sit in on, which Snack and Chat table you’ll choose, etc. To comply with capacity restrictions, here’s how the 2021 Symposium Road Show will work:


Once you choose your location, you will pre-select your “ learning pod.” Registration will be first come, first serve. Attendees will learn and share with others who either have similar roles (e.g., owners, operations, managers, etc.) or similar goals (e.g., innovation, business growth, leadership, etc.). Expect a mix of workshops, panel discussions and shorter sessions.

Each pod will have three key levels:

  • Quest: Discover your path to snow and ice success
  • Power Up: Boost your energy level with high-level solutions
  • Challenge Mode: Master tough obstacles with proven strategies and peer insights


Each pod will have a designated time block to access the trade show. Current restrictions prevent unlimited people in the exhibition hall. Your trade show time will be built into your overall schedule.

Interested in just the Trade Show? Stand by, limited Trade Show Only tickets will be available soon.

Keynote Speakers

No matter which show you attend, you’ll have live or recorded access to two keynote speakers!

Cleveland, OH

Jones Loflin

June 22, 2021

A More Natural Way to Lead

You’re busy. You are already feeling overloaded.

Jones-LoflinYou’d like to build greater capacity in yourself and members of your team, but where would you find the time? In short, you want to take your leadership to the next level, but the question is “How?” You need a fresh and practical blueprint. Jones Loflin says that approach is built on four words:

  • Grow: Create Conditions where others can deliver their best work
  • Cultivate: Determine consistent actions you can take to accelerate growth
  • Prune: Reallocate resources to support the growth of your team and yourself
  • Harvest: Celebrate more productive results that take place during the growing season

In this innovative and engaging presentation built on the timeless practices of a gardener, Jones equips leaders to identify where change is needed in their daily activities and take productive action. It’s time to get “growing” and harvest something better for your people and your organization.

Jones will be available to sign his book “Always Growing” following his presentation. All proceeds benefit the Alan Steiman Scholarship Fund, which provides financial assistance to a first-time attendee.

Cleveland, OH

Dennis Moseley-Williams

June 22, 2021

Get Rewarded for Being Awesome:
Master the Experience Economy

We hear it all the time in snow and ice management — “What’s your differentiator?” The only unique competitive advantage is the exceptional experience a business can create for their clients.

Dennis Moseley-Williams
Goods and services are everywhere being commoditized. What consumers want today are experiences — memorable events that engage each client in an inherently personal way. Businesses must therefore embrace the principles of the Experience Economy to stage ever more engaging experiences.

A certified expert in the Experience Economy, Dennis Moseley-Williams will demonstrate ways in which experiences can be crafted and staged so that they entice, educate, satisfy and transform and share. He will take attendees through those principles that matter the most for your business and how to create greater economic value for your customers.