It's going to be out of this world!
SIMA is excited to work with you as an exhibitor for the 25th Annual Snow & Ice Symposium in Milwaukee, WI! This web page should provide most of the information you will need to order booth materials, set deadlines, and have a great show with us this summer.
400 W. Wisconsin Ave
Milwaukee, WI 53203
Loading Dock Address: 850 N. 6th Street The dock can only be entered from the North helix, and must always be exited via the South helix
A hotel room block for this event has been set-up at the adjacent Hilton Milwaukee City Center and Hyatt Regency Milwaukee. Once you register for an Exhibitor Name badge, the hotel booking links/code will be sent in the confirmation email.
CLICK HERE to see the current Milwaukee floorplan
Paramount Convention Services (PCS) is proudly serving again as the exhibitor service provider. Click here for our Exhibitor Service Kit.
Each purchased booth is equipped with: 8’ high back wall drape, 3’ side dividers, (1) 6’ skirted table, (2) padded side chairs, (1) wastebasket, a booth identification sign showing the company name, Lead Retrieval license, AND ONSITE MATERIAL HANDLING. Additional equipment, including carpeting, internet, A/V, etc. can be ordered through the exhibitor service kit.
Exhibitors opt'd in or out of complimentary furnishings and lead retrieval during booth registration. If you are unsure of your selection, refer to your booth confirmation email or contact SIMA.
Tuesday, June 21
- 8:00 - Noon // Move-in exhibitors over 400sqft
- Noon - 5pm // Move-in all Exhibitors
Wednesday, June 22
- 8:00 - 5:00pm // Move-in all Exhibitors
- 8:30 - 9:45am // Opening Keynote (all registered exhibitors are invited)
- 6:00 - 8:00pm // Welcome Reception
Thursday, June 23
- 8:00 - 10:00am // Move-in all Exhibitors
- 11:00 - 2:00pm // Open Concession Stands (use your food voucher)
- 11:45 - 5:00pm // Open Trade Show Hours with Ale Trail
- 8:00 - 10:00pm // The BIG BANG anniversary celebration
Friday, June 23
- 9:45 - 12:45pm // Open Trade Show Hours
- 1:00 - 2:30pm // Closing Keynote (all registered exhibitors are invited)
- 1:00 - midnight // Move-out
- 5:00 - 9:00pm // Closing event at Summerfest (additional fees apply)
Each Milwaukee exhibitor can opt-in to the complimentary Lead Retrieval license. This license allows you and your team to capture leads using their own smartphone device during the event - simply download the app and start scanning!
Stay tuned! Your license will be emailed to you prior to the event. Onsite assistance will also be available at the exhibitor registration desk.
**Unsure if you've opted into Lead Retrieval? See your booth confirmation email for more.**
A room block has been set-up at the following hotels:
Hilton Milwaukee City Center
509 W Wisconsin Avenue
Milwaukee, WI 53203
Hyatt Regency Milwaukee
333 West Kilbourn Avenue
Milwaukee, WI 53202
Register for your Vendor Badge and your confirmation email will contain the hotel booking link.
Ten (10) exhibitor trade show only badges will be honored at a $0 fee per purchased booth. Badges must be worn at all times and are required for entry into the show; they must be worn by company representatives only.
Names for exhibitor badges are due by June 15, 2022. Badges beyond those included OR requested after the June 15th deadline will be at the prevailing Symposium registration fee.
Interested in education sessions? A special Exhibitor Full Show Pass is available at $295/each.
Suggested parking information for oversized trailers and box trucks unable to fit in the parking garage or surface lot is (coming soon). Parking fee starts at $10 USD per day, depending on vehicle size; call 216 -664-2711 with questions.
SIMA will be providing security for the trade show hall during non-trade show hours, beginning at 5 pm on Monday, June 20.
Please note that there will not be a security guard in the loading dock area, so any materials should be accompanied by a member of your team to ensure security of your property.
The Snow & Ice Symposium will follow all state, local and venue requirements in place at the time of the event.
Check back for updates as the event nears
Please find the venue's COVID Plan here.
All booth payments must be made-in-full by April 1, 2022. Booths with at open balance at this time are subject to location change or release.
Contact email@example.com with questions.
Each vehicle with an internal combustion engine requires a Vehicle Display permit in the WI Center. SIMA will secure the permits, but need an estimate of the amount needed.
All exhibitors must provide SIMA with a Certificate of Insurance, naming SIMA as additional insured on your general liability policy with a $1 million umbrella, listing the dates of the show (June 20-24, 2022) by May 1, 2022.
Please have your insurance agent email the certificate to Aimee Kryzwicki or mail to the SIMA Office at 10140 N Port Washington Road, Mequon, WI 53092
Ensure that the coverage lasts through June 24, 2022!
* Click here to find an Insurance Waiver form if you are unable to supply a COI.
See the center's Exhibitors Webpage for more
As an exhibitor or sponsor with the 25th Annual Snow & Ice Symposium, you have the opportunity to submit a 50-word product spotlight that will be showcased in the June issue of Snow Business.
If you purchased an Ad space for the Symposium Xtra, submit it here asap! For questions, contact Kerri@sima.org
Room blocks at the Hilton Milwaukee City Center and Hyatt Regency Milwaukee are now open. Register for name badges and hotel booking information will be sent your way.
Hotel blocks may fill up; SIMA encourages you to book sooner rather than later.
Carpet/Furniture/Booth Cleaning/Exhibitor Labor
See the Exhibitor Service Kit for more
Questions? Contact Leigh Everett, at (314) 621-6677 or firstname.lastname@example.org
Send booth items by this date for maximum savings. See Page 18 in the Exhibitor Kit for more.
Invite your customers to the 25th Annual Symposium with these complimentary Trade Show Only passes (a $35 USD value)!
How to send:
Copy the text in an email, add the special URL - www.sima.org/ShowVIP - and send to your customers. Its that easy!
Join us in IN-PERSON this summer! As a valued customer, we're happy to extend a complimentary VIP Trade Show Pass to you for entrance into the 25th Annual Snow & Ice Symposium m Milwaukee, WI!
To register, simply fill out the form at www.sima.org/showVIP and press submit.
We look forward to seeing you soon!