It is not as straightforward as it sometimes looks...
Snow and ice management is not a simple business. Few things related to it are constant - except the need to have service you can count on. Providers juggle inconsistent environmental factors against limited resources, and high client expectations every hour of every day, of every season.
SIMA members tell us one thing consistently - they do it because they love it. They love the challenges, and the rewards of doing a job that enables others to do theirs.
If you have ever had the experience of working with someone who is exceptional at what they do, you may agree that it can be tricky to express what it is that makes them so exceptional.
The videos showcased here present insights from professional Snow & Ice Management industry representatives on the importance of professionalism, reliability and managing risk. We invite you to watch and learn what they view as critical to doing high-quality work while providing excellent service.