. What is it and why does it matter? Look at any successful company and you’ll likely find it is built with a purpose in mind and shaped by values, systems and standards that focus on the well-being of its employees, clients and community. Research shows that the most successful companies are focused first on the well-being of their workforce.
Every organization has a culture, whether it is defined or not. It’s what we do and say, how we act, and how we treat others as we chart a path for personal and company success.
Frances Frei and Anne Morriss at Harvard Business Review summarized it nicely: “excellence = design x culture.” Leaders must design the structure and then identify the rules, values and norms (culture) to bring it to life.
Our industry is full of builders...entrepreneurs who are great at developing systems and processes for safe and effective snow and ice management. It’s understanding and embracing the intangibles of the culture-building process that can be a struggle. But without a positive culture, employees will see you as nothing more than a paycheck, and the cycle of being unable to recruit and retain motivated talent will continue.
How do you build a culture?
Understand your purpose. Why are you in business? What are your beliefs? Combined, they form the ideology that will guide all decisions regarding vision, strategy, promotions, hiring, etc. Identify your purpose and values, write them down, share them with your team and potential hires, and then live and reinforce them every day. Because if you build a strong company culture, the right people will come...and stay.
Click a link below to read culture interviews from this special section on recruiting and retaining talent:
Genuine | The Lawn Pro
Appreciation | MPS
Empathy | HLM Property Management
Loyalty | Kujawa Enterprises, Inc.
Pride | Ruppert Landscape