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ASM University
Registration for Fall 2018 ASM University is now closed. Learn other ways to purchase ASM here.

SIMA’s ASM University makes it easy and cost effective to sign up any number of employees to become Advanced Snow Managers in 30 days. For each person you sign up, you save money, build loyalty AND develop a skilled workforce.

This program was developed with snow professionals from across the US and Canada, in alignment with professional training best practices. The courses are impactful, using video, images diagrams and quizzes that are available 24/7. The materials will be available for years after completion of the courses for any refreshments needed. Each person that becomes an advanced Snow Manager will receive an official marketing kit to promote themselves and the company they work for.


SIMA has now joined the ranks of less than 50 organizations nationally who have achieved ANSI accreditation for issuing certificates, including the Federal Bureau of Investigation (FBI), the International Facility Management Association (IFMA), and the Institute of Food Safety, Health, & Hygiene. Learn more from ANSI. SIMA issues certificates for the following certificate courses:
  • Advanced Snow Management - Core Principles
  • Advanced Snow Management - Ice Management
  • Advanced Snow Management - Plowing Operations
  • Advanced Snow Management - Sidewalk Operations

The more you train, the more you save!

# of Registrants

Cost* per ASM // Savings


$760 USD for first registration
5% savings

2 - 4

$720 each additional person
10% savings

5 or more

$680 each additional person
15% savings

* Member pricing.  Call the SIMA office at 414-375-1940 for nonmember rates.

BOSS_ASMU 2Fall 2018 Course Schedule

Below is our full course schedule. To help each participant stay on track, SIMA will send weekly emails with reminders and additional resources



Registration Deadline

September 3, 2018

ASM courses will be added in each registrant's digital classroom

September 4, 2018

SIMA kick-off introductory webinar at 4pm EST / 3pm CST

September 4, 2018

All Advanced Snow Manager courses should be complete

September 28, 2018

SIMA follow-up webinar at 4pm EST / 3pm CST

October 2, 2018

Celebration and announcement to industry of Fall 2018 class of Advanced Snow Managers

October 5, 2018

All ASMs receive finalized official certificates and marketing kits

October 5, 2018

Course FAQs

We understand you might have some additional questions about this new SIMA initiative.  Please see our FAQs below.  If your question is not listed, feel free to contact the SIMA office at 414-375-1940.