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Marketing & Setting Goals to Scale your Business

Marketing & Setting Goals to Scale your Business

Snow Talk
• 43 min
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In this episode of Snow Talk, titled "Marketing & Setting Goals to Scale Your Business," I sit down with Torrey Shlanda, owner and lead designer at BetterView Landscapes. Torrey shares insights from his journey since 1995, scaling his company into one of Northampton's top snow management providers. We delve into the importance of intentional marketing, setting clear business goals, and the innovative prepaid model that has helped sustain his business through challenging winters. Torrey also emphasizes the significance of hiring the right team and involving them in strategic planning to ensure safety and client satisfaction. Join us as we explore how passion and process can transform challenges into opportunities in the snow and ice management industry.