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June 20–23, 2017

Exhibitor Resource Center

SIMA is excited to work with you as an exhibitor for the 19th Annual Snow & Ice Symposium! This web page should provide most of the information you will need to order booth materials, set deadlines, and have a great show with us.

In order to have a positive move in/out, installation and show, please read through all of the following information very carefully, as there are several items that must be accomplished prior to your arrival in RI.

Booth Basics

Exhibitor Needs Survey

To confirm your specific booth needs, please complete our Exhibitor Needs Survey asap. 

By completing this survey, we'll have an accurate account of your furnishing needs & description for SIMA's Interactive Floor Plan.


Paramount Convention Services (PCS) is proudly serving again as the exhibitor service provider. Click here to download the exhibitor service kit (pdf).

Each purchased booth is equipped with: 8’ high back wall drape, 3’ side dividers, (1) 6’ skirted table, (2) padded side chairs, (1) wastebasket, and a booth identification sign showing the company name. Additional equipment, including carpeting, internet, A/V, etc. can be ordered through the exhibitor service kit.

Certified Weight Tickets: All uncrated/unskidded machinery equipment MUST have a certified weight ticket prior to arriving at the Rhode Island Convention Center.

Oversized Truck/Trailer Parking:
If you will need to park a large trailer or semi-truck/trailer during the length of the show, see 'Parking Section' below.

If you have questions regarding move-in/move-out, installation & dismantling or questions about booth ordering, please email Leigh Everett or call 314-621-6677 (CST).

Lead Retrieval

Each active SIMA member will receive one (1) Lead Retrieval device to use throughout the duration of the show.  Be sure to confirm your interest by filling out our Exhibitor Needs Survey

Additional units can be purchased at anytime. Click here for more.


Vehicles able to park in the parking garage must do so. Exhibitors who will be in/out of the garage multiple times per day or who will be parked for multiple days may purchase a Bulk Parking Pass from the Rhode Island Convention Center. Normal rates are as follows: $15/daily & $20/overnight.   

Oversized trailers and box trucks unable to fit in the parking garage can park in the Marshaling yard (at the bottom of the loading dock ramp).

Booth Sales

Exhibitors are allowed to 'sell' during the show, provided that they follow the RI Tax laws - including registering for a tax ID. Review the RI Taxation website here.

For additional information, refer to the FAQ or Online Forms page.

Security Personnel

SIMA will be providing security for the trade show hall during non-trade show hours, beginning at 5 pm on Tuesday, June 21st. 

Please note that there will not be a security guard in the loading dock area, so any materials should be accompanied by a member of your team to ensure security of your property.

Show Contacts

General Exhibitor Questions
Sponsorship Interest
New Product Awareness

Heather Carew, SIMA
414-375-1940 (CST)

Booth Billing
Registration Questions
Insurance Certificates

Laura Poll, SIMA
414-375-1940 (CST)

"Show Xtra" Advertising Interest

Ali Blasko, GrandView Media
216-780-3191 (EST)

Booth orders (furnishings)
Shipping, material & machinery handling
Sign hanging

Leigh Everett, Paramount
314-621-6677 (CST)
Online ordering only

Booth Cleaning
Bulk Parking Passes

Rhode Island Convention Center
Questions can be directed to 401-456-6103 (EST)
Online ordering only

Audio Visual

Tyler Minnis, Ambient (RICC)
401-458-6342 (EST)

Exhibitor Schedule

To see move in/out times & show schedule, scroll down or select a day from the menu.

Tuesday, June 21st

Move-in (booths larger than 400 sqft)

  • Noon - 5:00pm
  • Rhode Island Convention Center

Wednesday, June 22nd

Move-in (all exhibitors)

  • 8:00am - 5:00pm
  • Rhode Island Convention Center

Welcome Reception

  • 7:00pm - 10:00pm
  • Omni, Narragansett C

Join attendees and exhibitors alike at this popular networking reception. Name badge is required for entry.

Thursday, June 23rd

Move-in (finishing touches)

  • 8:00am - 11:30am
  • Rhode Island Convention Center

Note: All crates and empty boxes MUST be off of the show floor by the close of installation.

Exhibitor Lunch

  • 11:30am - 12:30pm
  • Rhode Island Convention Center

As a thank you for exhibiting with us in 2016, SIMA invites all exhibitors to grab a bite to eat on us. Food will be served on the trade show floor.

Trade Show

  • 1:00pm - 6:00pm
  • Rhode Island Convention Center

SIMA does everything possible to encourage attendees to attend the trade show floor, stay for longer periods of time, and circulate through the floor. On Thursday afternoon (time TBD), SIMA will offer free beer and soft drinks for attendees on the floor.

Friday, June 24th

Trade Show

  • 9:30pm - 12:30pm
  • Rhode Island Convention Center

SIMA does everything possible to encourage attendees to attend the trade show floor, stay for longer periods of time, and circulate through the floor. On Friday morning (directly following our keynote), SIMA will provide breakfast selections for attendees on the floor.

Exhibitors will receive special Raffle Tickets to hand out to attendees during the show on Friday.  These tickets will qualify an attendee for a prize worth $500-$1,000 (courtesy of SIMA).

Move-out (all exhibitors)

  • 12:30pm - 5:00pm
  • Rhode Island Convention Center

Note: All freight carriers must check in at the Paramount Convention Services service desk by 5:00PM on Friday, June 24, 2016 or your freight will be re-consigned onto the show carrier.

PCS will begin returning empty containers as soon as the aisle carpet is removed from the exhibit floor.


March 2, 2016
Booth payments made in full

Any contracts received after this date will be required to submit payment in full before a booth is assigned

April 1, 2016
Certificate of Insurance DUE to the SIMA Office

All exhibitors must provide SIMA with a Certificate of Insurance, naming SIMA as additional insured on your general liability policy with a $1 million umbrella, listing  the dates of the show (June 22-24, 2016) by April 1, 2016. Please have your insurance agent fax the certificate to SIMA at 414-375-1945, email to Laura Poll, or mail to the SIMA Office at 10140 N. Pt. Washington Rd., Milwaukee, WI  53092.

Please ensure that the coverage lasts through June 24th, 2016!

April 29, 2016
Door Prize Information (to be placed in the Show Xtra) 

If you would like your door prize included in our official show magazine, submit company name, booth number and a short description (50 words or less) of the door prize to Heather Carew by this date.  If you plan to do a prize but will not know before this date, send to Heather Carew by 6/1/2016 to be included on our Prize Board that will be displayed outside the show floor.

May 6, 2016
New Product Spotlight (to be placed in the June issue of Snow Business) 

If you have a new product and would like it added to Snow Business's Product Spotlight for June, let us know!  Submit your 75 word description and product photo here.  Submissions received after this date will not be accepted.

May 31, 2016
Host Hotel Symposium Rate Deadline

Call 1-800-THE-OMNI and mention the "Snow & Ice Symposium" block to get the group rate. You can also book online! Hurry, these rooms tend to sell out fast.

June 6, 2016
Advanced Orders: carpet & furniture

June 13, 2016
Advanced Receiving Warehouse

If you are shipping to the advanced receiving warehouse, packages must be received by this date.  If not, a surcharge will incur (see below).

June 15, 2016
Advanced Orders: Booth cleaning, electric, Internet, parking

June 15, 2016
Advanced Orders: AV

Order with Ambient

June 15, 2016
Name Badge Pre-Registration Deadline

Exhibitors must register for name badges prior to the show (see exhibitor emails for log-in information). All representatives at your booth must have a SIMA issued name badge to be allowed access to the exhibit hall.

Each exhibiting company will receive ten (10) trade show only badges at a $0 IF requested prior to 6/15/16. These badges are 'trade show only' and allow access to the exhibit floor only. Full registrations & ticketed events to the Awards Banquet and Closing Reception can also be purchased, if desired. All representatives from your company, provided that they have a name badge, are welcome to attend the Welcome Reception on Wednesday evening!

Installation Times ONLY
Direct shipments to the Rhode Island Convention Center

Shipments after the Advance Shipment Deadline (6/13/2016) will only be accepted during exhibitor installation times (see move in times); if your shipment arrives outside of those installation times, you will be subject to a 25% surcharge on your shipment and/or your shipment may be refused by the convention center

Onsite Name Badge Registration
Any name badges requested onsite will incur a fee

Consider registering prior to the 6/15/2016 for ease and to save!



VIP Trade Show Passes

VIP Pass

Tell your customers where you’ll be in June 2016! SIMA is again offering free VIP trade show passes for exhibitors to distribute to their customers. These electronic passes allow access to the trade show floor of the Symposium only.  Submission deadline is Thursday, June 16th @ 5pm. Requests made after this time will not be accepted.

To send: copy the text in an email, add the special URL - - and send to your customers!

Text: Join us in Providence this June!  As a valued customer, we're happy to extend a free VIP trade show pass to you for entrance into the 19th Annual Snow & Ice Symposium.  To register, simply fill out the form at and press submit.  We look forward to seeing you soon!

Sponsorship Opportunities


Get your company noticed on and off the Trade Show Floor with a 2016 Symposium Sponsorship.  Great options are still available including: Educational Room sponsorship, Reception sponsorship, and a low-cost Stadium Ad sponsorship! Don't delay, finalize your sponsorship opportunity today.

To see all available sponsorship opportunities, click here; contact Heather Carew with questions or interest.

New Product Awareness Opportunities


Have a new product?  SIMA can help get that word out in two ways: include the product in the Snow Business product spotlight for June 2016 and include your product press release in our e-marketing campaign prior to the big event.

Eblasts will be sent out to approx 25,000 contacts on 5/3, 5/17, 5/31, 6/7, 6/14, and 6/16.  Submit your interest no later than 3 days prior to each blast.  Each blast will contain four Press Releases; submissions are currently limited to one per exhibiting company.

To be in SB's Product Spotlight, click here. Deadline is May 6th.

To have your press release included in our e-marketing campaign, submit interest to Heather Carew.  Slots are filling up fast!

Exhibitor Door Prize Policy & Publicity

Door Prize

Each SIMA exhibiting company is welcomed and encouraged to run door prize programs at their booth. SIMA will feature a list of exhibitors offering door prizes in the Symposium Extra publication, provided to all show attendees. To be included on this list, please email your company name, booth number and a short description (50 words or less) of the door prize to Heather Carew by April 29, 2016.

Exhibiting company is fully-responsible for administering their own door prize program. SIMA will commit to offering a prize board reflecting prize winners; however, is not responsible for administering any other part of an exhibitor-run door prize program during or after the Symposium including, but not limited to, verbal announcements of winners, and delivery of prizes.

New in 2016

Interactive Floor Plan

Attendees can now easily find your booth and what your offer with SIMA's Interactive Floor Plan

To update your listing, fill out our Exhibitor Needs Survey asap.

1-on-1 Customer Meetings

Through an online management tool, customers can set-up a special 30-minute meeting with you outside of normal trade show hours.  Give these customers the time and commitment they need to help make the sale.  Meetings can be held at your booth, the SIMA booth, or an alternate location off the show floor. 

Visit our 1:1 Meeting page here.  If you are interested in being added to the list, email Heather Carew your name, email, and cell number.

Attendee Raffle

On Friday morning, each exhibitor will receive five (5) special raffle tickets to hand out to individuals you've had a meaningful conversation with throughout the show.  These tickets will be entered in a drawing for a $500 prize - courtesy of SIMA

Prize is a $500 Amazon Gift Card. Additional details on the raffle will be given to you the morning of Friday, June 24th.