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June 20–23, 2017

Education & Workshops

The Symposium offers a variety of educational and training opportunities to fit your needs.

Keynotes: High-quality, well-respected speakers focus on the big picture for 2017 attendees.

Workshops: A deeper, more meaningful educational experience.

Concurrent Sessions: Over 20 educational sessions occurring over 3 days.

Snack & Chats: The most popular networking and educational events in the industry.

Keynote Speakers

Building World Class Teams: The 8 Essential Elements of Human Synergy
Wednesday June 21 | 8:15 - 9:15am

Robyn Benincasa

Robyn Benincasa

There is an old proverb that says, “If you want to go fast, go alone. If you want to go far, go together.”

What do the world’s most successful teams have in common? They have the ability to upgrade teamwork to human synergy: “The magic that allows groups of ordinary people to accomplish extraordinary things together.”

If your goal is to take a group of successful individuals and make them even better together, our kickoff team building keynote is the perfect message!

Robyn Benincasa, a world champion adventure racer, Guinness World Record holder, CNN Hero, San Diego firefighter and award-winning motivational speaker,

will take Symposium attendees on a fast-paced multimedia adventure that visually and viscerally imparts the mindset that allows teams to adapt, overcome, and win as one against all odds, especially when the stakes are high, the goals are audacious, and constant change is the only thing your team can count on (aside from one another!).

Attendees will discover that achieving at peak levels isn’t about only reaching up and trying harder as an individual, but reaching out and creating human synergy.

Benincasa will get attendees buzzing with inspired ideas about how to raise their team to the next level, both personally and professionally. And they’ll take home simple and easily applied skills that allow them to create human synergy with every teammate in their lives.

Accelerate Your Business: How to Sell More, Manage Smarter, Grow your Bottom Line ... and Have a Life!
Thursday June, 22 | 8:00 - 9:30am

Donald Cooper

Donald-Cooper

Managing any business today is tough … and getting tougher. We’re all faced with more demanding customers, more and stronger competition, increased complexity and shrinking margins. On top of that, great staff are hard to find and keep … and that problem won’t go away any time soon. Every industry is over-served and under differentiated. To thrive in good times or bad, we must create extraordinary customer value and experiences that will clearly differentiate us from our competitors, make us ‘famous’ and grow our bottom line.

Secondly, we must create world-class operating efficiency and a clear vision of what our business will become in 3 to 5 years. Then, we must have the right business model and a top-performing team. Without these four things, we cannot grow our business.

Then, we must proactively market, sell and promote like never before in this crowded, confused and cynical marketplace.

Finally, we need to understand the math of profitability and control expenses carefully. Performance must be measured, acknowledged and rewarded…and non-performance must be dealt with promptly. Lack of clarity and failure to deal with non-performance are two of the biggest challenges facing many businesses today. So, we must all manage smarter. We must work “ON” our business…not just “IN” it.

To achieve all of this we must be innovative, focused, proactive & passionate. In short, we must be extraordinary! Mediocrity is no longer an option!

Become a Branding Champion: What It Takes to Influence, Engage and Inspire
Friday, June 23 | 12:15 - 1:30pm

Marc Gordon

Marc-Gordon

What do the world’s most successful teams have in common? They have the ability to upgrade their teamwork to Human Synergy — “the magic that allows groups of ordinary people to accomplish extraordinary things together.”

Come grab a light lunch and listen to Marc Gordon as he discusses how branding is more than just logos, websites and business cards.

A brand is your company’s reputation based on the experiences customers have with you. By sharing those experiences with others, your customers have the ability to strengthen or ruin your brand. In this presentation, Marc shows you how to develop a strong brand from the inside out that turns staff into ambassadors and customers into fans.

Pre-Conference Workshops

Tuesday, June 20 | 1:00 - 4:30pm

Leadership Training

SaltWorkshop

Everything rises and falls on leadership. This is especially true for the snow and ice industry where emotions run high in stressful situations and our relationships with co-workers are continually tested under high-pressure situations. To be successful, we must learn to be great leaders that add value to those around us. Everyone wants to be part of a winning team and great leadership enables successful recruiting, retention, and development of teams.

Join Neal Glatt, CSP, ASM and Dan Foley, CSP, CLP, MCLP as they help define what it means to be a true leader by sharing strategies for success and stories from their experience managing world-class snow organizations through growth. Learn how you can become a better influencer, listener, connector and mentor in your own organization to improve the lives of those you work with and achieve higher success.

Upon completion, attendees will receive a certificate of completion for Sustainable Salt Use from SIMA.

Tuesday, June 20 | 1:00 - 4:00pm

Sig-Nature Deneigement Facility Tour

EquipWorkshop

Throughout the years, we have heard that Canadians “do snow differently.” For this year’s Pre-Conference Facility Tour, we are driving out to Laval, just outside of Montreal, to meet Jean-Luc Sigouin, founder of Sig-Nature and Chasse Neige, to learn his approach to operating one of the most successful companies in the province. Combined, Sig-Nature (commercial) and Chasse Neige (residential) operations combined to generate over $10 million in revenue.

Sigouin started his company like many other snow and ice management professionals, mowing lawns at the age of 17. During our tour, Sigouin will share how he grew from the ground up to the successful company he and his partners run today. We’re confident that attendees will come away with tangible solutions they can take back to their own companies, regardless of their size.

Sigouin and his team are excited to welcome Symposium attendees to its brand-new facility, which features a state-of-the-art machine shop/welding garage.

During the tour, attendees will visit xx stations that will cover topics that include but are not limited to:

  • Sales and Operations. The company introduced a new software that helped increase revenue through routing efficiency and field operations oversight.
  • Snow Removal. The company has 175 pieces of equipment, including a massive fleet of tractors and pushers used in commercial and residential operations and unique sidewalk equipment setups to make life easier for those out in the elements.
  • Garage and Maintenance. The new facility has separate areas for mechanical, body shop, fabrication and welding designed with the team’s safety and comfort in mind.
  • Equipment. The company established relationships with top dealers that allow them to bring on new equipment every two years. In addition, learn how they supplement revenue by creating a separate rental business in the summer and their approach to R&D.
  • Business Tips.
  • De-icing and Salt Spreading.

If you are a snow and ice professional who loves equipment and is always seeking new and better ways to operate your company and improve working conditions for your team, you won’t want to miss this workshop.

Concurrent Sessions

SIMA concurrent sessions are 75 to 90 minute educational sessions held at the Symposium, Wednesday through Friday. 

Schedule by Day

  • Wednesday, June 21 | 10:30 - 11:45am

  • Thursday, June 22 | 2:00 - 3:15pm

  • Thursday June 22 | 3:45 - 5:00pm

  • Friday June 23 | 9 - 10:15am

  • Friday June 23 | 10:45am - 12:00pm

Snack & Chats

The most popular items at the show are back! Topics include Contracts, Service Verification, Managing a Snow Portfolio, Insurance Management, Dealing with a Slip & Fall, Snow Safety Policies & Training, Salt Purchasing, Sustainability, and many more.

Wednesday, June 21 | 12:00 - 1:00pm

Snack and Chat Lunch (sponsored by Landscape Management Network)

Snack-and-Chat-image

Discuss some of the most current, interesting, and relevant topics for the snow & ice management professional in a casual networking environment. Grab lunch (provided) and join fellow colleagues at the first of two roundtable Snack & Chats to network with people who want to discuss the same issues as you.

Available only to attendees with Full Registration or Wednesday Day Pass.

Thursday, June 22 | 12:45 - 1:45pm

Snack and Chat Lunch (sponsored by The Weather Pros)

Snack-and-Chat-image

Discuss some of the most current, interesting, and relevant topics for the snow & ice management professional in a casual networking environment. Grab lunch (provided) and join fellow colleagues at the final roundtable Snack & Chat to network with people who want to discuss the same issues as you.

Available only to attendees with Full Registration or Thursday Day Pass.

French Sessions

SIMA will be offering three French sessions. 

Wednesday, June 21 | 

French Session - Risk Management

Check back for updates. 

Thursday, June 22 | 


French Session - Digital Marketing

Check back for updates.


Friday, June 23 | 

French Session -GPS Tracking

Check back for updates. 

 
 

2017 Symposium Sponsors

Thank you to all our 2017 Symposium sponsors!

 
 


Explore exhibitor and sponsorship opportunities for Symposium 2017