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Let SIMA help build your Snow Workforce

SIMA’s ASM University makes it easy and cost effective to sign up any number of employees to become Advanced Snow Managers in 30 days. For each person you sign up, you save money, build loyalty AND develop a skilled workforce.

This program was developed with snow professionals from across the US and Canada, in alignment with professional training best practices. The courses are impactful, using video, images diagrams and quizzes that are available 24/7. The materials will be available for years after completion of the courses for any refreshments needed. Each person that becomes an advanced Snow Manager will receive an official marketing kit to promote themselves and the company they work for.  


SIMA has now joined the ranks of less than 50 organizations nationally who have achieved ANSI accreditation for issuing certificates, including the Federal Bureau of Investigation (FBI), the International Facility Management Association (IFMA), and the Institute of Food Safety, Health, & Hygiene. Learn more from ANSI. SIMA issues certificates for the following certificate courses:
  • Advanced Snow Management - Core Principles
  • Advanced Snow Management - Ice Management
  • Advanced Snow Management - Plowing Operations
  • Advanced Snow Management - Sidewalk Operations

Congrats to our Spring 2017 Graduates!



Jay Rotonnelli, ASM

Belknap Landscape Co., Inc.

Matt Reeder, ASM
Michael Pell, ASM
Steve Rene, ASM
Ryan Oberg, ASM

Cherithbrook Farm, LLC

Paul Calicchio, ASM

CLI Landscape Services

John Greer, ASM


Josh Fry, ASM
Michael Hubbard, ASM

Connecticut Valley Yard Works

Josh Howver, ASM

Cornerstone Partners Horticultural Services Co.

Justin Leduc, ASM

Precision Snow Removal

Brian Pipkorn, ASM

Snow Days LLC

Allan Rodriguez, ASM

Snowscapes, Inc.

Emmett Manning, ASM
Kyle Bergeron, ASM
Rick Craig, ASM

TSI - The Snow Innovators

Chris Marino, ASM
Glenn Kramer, ASM
Joseph Capobianco, ASM

Xtreme Snow Pros

*Graduates as of 4/11/2017.  Congrats!
Individuals who do not wish to be listed on this web page may opt-out by completing the
ASM Certificate Opt-out form here, and will removed in a timely manner.

2017 Course Schedule



Spring Class

March 3, 2017 - April 4, 2017

Fall Class

September 6, 2017 - October 4, 2017

Course FAQs

We understand you might have some additional questions about this new SIMA initiative.  Please see our FAQs below.  If your question is not listed, feel free to contact the SIMA office at 414-375-1940.