LEADERSHIP & COMMUNITY

SIMA Volunteers

Get involved...

SIMA would be nothing without those core members who volunteer their time to the association. Our volunteers are real people, solving real issues in a tough industry. SIMA has 4 advisory committees focused on accomplishing SIMA's main priorities and goals: Editorial, Education, Outreach, and Symposium.

Click a link below for more information on a specific committee | fill out an interest form to join a committee today 

Editorial Advisory Committee
Education Advisory Committee
Outreach Advisory Committee
Symposium Advisory Committee

For current committee members: Committee Resource Center (password required)


Editorial Advisory Committee

Current Chair (pictured): Michael Merrill - North Country Snow & Ice Management, Glens Falls, NY
SIMA Staff Leader: Brian Birch, CAE, Assistant Executive Director 

Description: The Editorial Advisory Committee will focus on content and management for Snow Business Magazine, www.GoPlow.com, and social media sites.

Contact Brian@sima.org for more information.

Specific focus areas for Editorial include:

  • Snow Business – Articles, contributing authors, editorial ideas and insight, and special features.
  • www.GoPlow.com – Blogging, videos, community management, and articles.
  • Social media – Ideas and content for SIMA’s Facebook, LinkedIn, and Twitter accounts.

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Education Advisory Committee

Current Chair (pictured): Rick Huffman, CSP - The Pattie Group, Inc., Novelty, OH
SIMA Staff Leader: Brian Birch, CAE, Assistant Executive Director

Description: The Education Advisory Committee will focus on creating a yearly prioritized educational agenda to be shared with all committees, which will direct education efforts for SIMA.

Contact Brian@sima.org for more information.

Specific focus areas for Education include:

  • Program and training creation, distribution, and management for certificate training in snow management/operations.
  • Certified Snow Professional standards and policy management.
  • Content, topics, and timing for SIMA webinars, regional training, workshops, and seminars.

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Outreach Advisory Committee

Current Chair (pictured): Matt Race - CBRE Group, Deerfield, IL
SIMA Staff Leader: Phill Sexton, Director of Outreach & Education

Description: The Outreach Advisory Committee will focus on efforts to connect with consumers, suppliers, members, and other industry associations to spread the word about SIMA.

Contact Phill@sima.org for more information.

Specific focus areas for Outreach include:

  • Partnerships/Relationships – Consumers, suppliers, and other industry associations and organizations.
  • Membership – Benefits and value education, recruiting, retention, and volunteer engagement.
  • Certification – Marketing and messaging to consumer and members.
  • Insurance – Ongoing value proposition for Insurance to SIMA members & SIMA members to Insurance.

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Symposium Advisory Committee

Current Chair (pictured): Beth Sullivan - The GroundsKeeper, Inc., Ashland, MA
SIMA Staff Leader: Heather Carew, Meetings & Membership Manager

Description: The Symposium Advisory Committee will focus on all aspects of planning the education and format of SIMA’s annual Symposium.

Contact Heather@sima.org for more information.

Specific focus areas for Symposium include:

  • Pre-conference workshops, special events, Snack & Chat, and Keynote management.
  • Education session planning based on direction from the Education Advisory Committee.
  • Snow & Ice Industry Awards peer voting process and ceremony planning.
  • Networking and community activities.

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