The Trust Edge: 4 Keys to create, build, and enjoy lasting momentum
with Dave Horsager, Horsager Leadership, Inc.
Who do people trust more: you, or the competition? The answer to that question – how much confidence people have in you and your organization – says everything about your future. Trust is a fundamental, bottom-line issue. Without it, leaders lose teams, salespeople lose sales, and organizations lose reputation, relationships, and revenue. But with trust, business moves faster, margins get bigger, and careers take off. Through academic research and firsthand experience, Dave Horsager has learned what it takes to gain – and keep – The Trust Edge. Through a captivating presentation, Dave combines humor and illusions with business insight and analysis. He will show you how the little things, done consistently, add up to huge results. Attendees will walk away with concrete steps they can immediately use to improve their lives and careers.
- The 4 pillars that build trust quickly with coworkers and clients
- The 3 ways to build connections – quickly
- Keys to build morale, sales, and customer loyalty
- How to never have a day where you say, “I didn’t get anything done”
- The greatest need for a motivated staff, and how to fill it
- The “why” and “how” behind the most foundational key to real success
- To boost daily productivity by using DMA’s (Difference Making Actions)
Dave Horsager is an author, business strategist, and keynote speaker. Through his book and programs he shares the secrets of using trust to impact the bottom line. Combining humor, illustrations, and memorable stories with research and insight, Dave sheds light on the confusion and misconceptions surrounding the cornerstone of personal and professional success.
Stick around after the keynote for a book signing. Purchase a copy of Dave’s international best-selling book The Trust Edge for $25.00. All proceeds from the book signing will benefit SIMA’s Alan Steiman Scholarship Fund.
Building a Sales Strategy That Will Create a Sustainable Competitive Advantage
with Judy Guido, Guido & Associates
This year, a second keynote session for Friday returns. Gain knowledge from executive marketing strategist expert, Judith Guido, on how to build sales strategy and a best-in-class sales force. Judy will cover how to read a market and how to qualify and target customers, how to develop a competitive analysis, and sales strategies that adapt to specific markets. Attendees will also learn to build and manage a sales pipeline, sales metrics that matter, and how to build a sales team.
Judith Guido is Chairwoman and founder of Guido & Associates, a Business Management company working in the areas of Strategy, Processes/Systems, Research, Sales, Marketing/PR, Branding, Social Media, Mergers/Acquisitions, Green and Sustainable Markets, Women and Boomer Markets while focusing on helping organization grow their people and profits. Prior to founding her own business management practice, Guido was the Chief Marketing Officer and Vice President of Valley Crest.
Guido has extensive experience in commercial and residential real estate development and sales. She received a Masters Degree in Business from the University of Connecticut, held a Series Six financial securities license, an advanced Business Communications Certification and Television Director & Producer credential.