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Sponsored by Weather Trends International
Program Description
Hotel Information
Schedule of Events
Registration & Fees
Whether your snow & ice management organization is new or established, SIMA and Tony Bass can help you get your business headed in the right direction with a solid sales, marketing and business plan.
Sales, Marketing & Business Growth, with Tony Bass, Tony Bass Consulting and VanderKooi & Associates
 Discover the overlooked, low-cost, proven methods for adding clients, increasing sales, and gaining repeat buyers. Tony shares Super Successful marketing and sales strategies that turn new start-up, struggling, or plateaued businesses into multi-million dollar companies. No theory; here’s how you get it done! After introducing these marketing and sales strategies, Tony will walk attendees through the development of a 12-month complete marketing action plan that includes all important components such as budgeting, tasks, delegation and deadlines. Additionally, one of the most important components of a marketing plan is tracking results. Tony will explain some strategies for collecting results in a way that will make the evaluation process more reliable. Tony encourages you to bring your marketing expense report with you, and be ready to discuss the results that those marketing efforts have provided for your organization. Consider bringing your managers to this workshop in order to work together on a marketing plan that you can bring back to your organization for immediate implementation.
About Tony Bass: Tony Bass founded Bass Custom Landscapes in 1987 after completing his studies in Agricultural Mechanization at the University of Georgia. Tony grew his landscape business to $4 million dollars in annual sales and more than 80 employees during peak season working from two locations in Central Georgia. Tony sold his landscaping company on June 30, 2006 and retired at 41 years old. Since then, he has worked as a green industry expert consultant with Vander Kooi and Associates, delivering over 100 seminars to 20,000 green industry professionals. He is the author of 6 books on small business success including "The Money Making Secrets of a Multi-Million Dollar Landscape Contractor". Tony works as an appointed volunteer on the University of GA College of Agriculture advisory board and the Governor’s Agricultural Advisory Committee. In addition, Tony works in economic development at his local chamber of commerce and speaks to school groups about career opportunities in the green industry.
Special Legal & Contractual Session, with Darryl Beckman, Esq., Budd Larner, P.C: By popular demand, Darryl Beckman is back to share information on updates regarding legal issues and contractual language that affect all snow & ice management organizations. Darryl will explain steps that contractors can take to limit exposure to lawsuits through contract clauses and language, including requirements for defense and indemnification. Darryl will discuss information that must be in all your customer and subcontractor agreements, and will provide some general legal updates.
About Darryl Beckman: Darryl Beckman, Esq. is Counsel to the Budd Larner firm in the litigation group of the firm's Cherry Hill, New Jersey office. He is a trial attorney with a focus on defense of personal injury, commercial, and insurance litigation. Darryl's undergraduate degree is in Management from the Pennsylvania State University, and he attended law school at Rutgers University. Darryl is admitted to the practice of law in Florida, New Jersey and Pennsylvania. Darryl represents and advises and drafts contracts for many large and small snow and ice management companies throughout North America.
Bally's Las Vegas
3645 Las Vegas Blvd South
Las Vegas, NV 89109
Rooms: $99.00 + tax for a single or double room (valid Saturday 9/19 through Tuesday 9/22
| Sunday, September 20 |
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| Noon-5:00 p.m. |
Certified Snow Professional Exam: Must pre-register by calling Ellen Kobach at 414-375-1940 or emailing ellen@sima.org.
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| Noon-6:00 p.m. |
SIMA Board of Directors Meeting |
| 6:00-8:00 p.m. |
Welcome Cocktail Reception
Start your networking a night early! SIMA Board members, staff and fellow attendees will be in attendance. |
| Monday, September 21 |
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| 8:00-8:30 a.m. |
Registration & Breakfast Available for attendees & registered guests
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| 8:30 a.m.-12:30 p.m. |
Part 1: Sales, Marketing & Business Growth for your Snow & Ice Management Association, with Tony Bass |
| 12:30-1:30 p.m. |
Lunch provided for attendees & registered guests
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| 8:00-9:00 a.m. |
Registration & Hot Breakfast Available |
| Evening |
Optional Group Outing: In lieu of pre-registering for a formal dinner and show, attendees will get together on Monday evening for an optional dutch dinner. Stay tuned for more details. No pre-registration required.
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| Tuesday, September 22 |
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| 8:00-8:30 a.m. |
Registration & Breakfast Available for attendees & registered guests
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| 8:30-10:30 a.m. |
Part 2: Sales, Marketing & Business Growth for your Snow & Ice Management Association, with Tony Bass |
| 10:45 a.m.-12:30 p.m. |
Special Legal & Contractual Session, with Darryl Beckman |
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Registration & Fees:
SIMA Member Registration Fee* - $450.00 on or before August 21st / $495.00 after August 21st.
Non-Member Registration Fee* - $595.00
Guest Fee - Welcome Reception Only - $50.00
Guest Fee - Full - $200.00
Full guest registration includes the welcome reception and all breakfasts and lunches. Guests wishing to attend the seminars pay the full registration fee.
Optional Monday Night Group Outing - In lieu of pre-registering for a formal dinner and show, attendees will get together on Monday evening for an optional dutch dinner. Stay tuned for more details. No pre-registration required.
*Registration fee includes seminar, handouts & meals.
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